Product & Innovation research


As well as looking at how your innovation's inherent features perform, we also measure the influence of external factors stemming from the environment in which they are used.

 

Our screening methods and acceptability tests help you steer your products and services to success.


Tests

 

   

   

 Ideas/concepts screening

 Concept/product/service testing

  

  

 Product/service concept optimization

 Pre-launch product testing

    

 

  

 Package testing

 Pricing studies

  

 

 

 Product mix optimization

 Product line strategy & optimization

  

 

 

 Product/service positioning

 Post-launch product tracking

 

 

 Taste test

 Sensory testing

  

  

 Formula test

 In-home Use test

dedicated tools

 

         

   

 CAGI® : Interactive concepts screening

 QUALICO® : Package testing and product line testing

 

 

 

 ADSENSO™ : Sniff-testing

  QUICK TASTING : Taste test