Product & Innovation research

As well as looking at how your innovation's inherent features perform, we also measure the influence of external factors stemming from the environment in which they are used.


Our screening methods and acceptability tests help you steer your products and services to success.





 Ideas/concepts screening

 Concept/product/service testing



 Product/service concept optimization

 Pre-launch product testing




 Package testing

 Pricing studies




 Product mix optimization

 Product line strategy & optimization




 Product/service positioning

 Post-launch product tracking



 Taste test

 Sensory testing



 Formula test

 In-home Use test

dedicated tools




 CAGI® : Interactive concepts screening

 QUALICO® : Package testing and product line testing




 ADSENSO™ : Sniff-testing

  QUICK TASTING : Taste test