Shopper research

We believe that observing consumers in real or virtually real-life shopping situations provides the best insights. Ad'hoc Research helps you understand the shopper/consumer, his/her choice of products and reactions to packs, directly in the outlet.




 Store Concept, department, environment


 Retailer products/services optimization


 Catchment area

 Shelf/store image perception


 Category management research:

- On the shelf product/pack perception

- key buying trigger, decision tree

dedicated tool