Consumer Unit

Pôle consumerLifestyles and consumption patterns have become increasingly complex over the years, with single-parent families, "adulescent" behaviours, and the simultaneous consumption of luxury and hard-discount items. The criteria traditionally used to analyse consumers are no longer sufficient to capture, let alone predict, their behaviour.


In the context of a challenging competitive and economic context, consumption is undergoing constant change. Now, brands are facing several challenges at the same time: create meaning for the consumer, strengthen emotional bonds, get back to basics.


From the generation of ideas through to the development and consolidation of your brands, Ad’hoc Research provides a wide range of surveys focussing first and foremost on consumer insight, for a better grasp of what consumers really think.



Product & Innovation


As well as looking at how your innovation's inherent features perform, we also measure the influence of external factors stemming from the environment in which they are used. Our screening methods and acceptability tests help you steer your products and services to success.





A quantified measurement of a brand's impact on the functional and emotional benefits in a comparative approach that lets you analyse and manage your brand capital.



We believe that observing consumers in real or virtually real-life shopping situations provides the best insights.

Ad'hoc Research helps you understand the shopper/consumer, his/her choice of products and reactions to packs, directly in the outlet.





Our research guides and shapes your customer acquisition and loyalty strategies.


- Food & Beverages

- Hygiene, Beauty, Fashion

- IT, telecom, electronics

- Leisure, Tourism, Media

- Equipment, cleaning & decorating

- Automotive

- retail

- others products and services

Clients we work with

International network:
partners in all European countries, China, Russia and the USA

Innovative methods

Online reporting and real-time survey tracking module

Cost efficiency