Industrial & B2B Services Unit

It is becoming increasingly complex to analyse the processes involved in specifying and purchasing corporate products and services.Changes and developments in ICT and the blurring of the distinction between business and consumer networks as well as between information and distribution networks is making it much harder to understand how distribution channels work today.

Now more than ever, behavioural analysis is a crucial marketing objective. With their specialised insights into business and industrial markets, our teams provide survey solutions that will help you launch products, segment your markets, detect opportunities and build your brands.