Industrial & B2B Services Unit

Pôle Industrial & B2B ServicesIt is becoming increasingly complex to analyse the processes involved in specifying and purchasing corporate products and services.Changes and developments in ICT and the blurring of the distinction between business and consumer networks as well as between information and distribution networks is making it much harder to understand how distribution channels work today.

Now more than ever, behavioural analysis is a crucial marketing objective. With their specialised insights into business and industrial markets, our teams provide survey solutions that will help you launch products, segment your markets, detect opportunities and build your brands.

Research fields

Construction industry







dedicated solutions

Business Persona :
Purchaser typology.



The omnibus for the electrical installation sector.

Clients we work with

Sector-specific expertise

International organisation, Partners in all European countries, China, Russia and the USA

Online reporting and real-time survey tracking module

Qualitativists and field force specialised by sector