{"id":1775,"date":"2023-06-01T10:02:04","date_gmt":"2023-06-01T08:02:04","guid":{"rendered":"https:\/\/adhocresearch.com\/home\/"},"modified":"2026-09-25T10:45:07","modified_gmt":"2026-09-25T08:45:07","slug":"home","status":"publish","type":"page","link":"https:\/\/adhocresearch.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.22.1&#8243; background_image=&#8221;https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/section-bg-hero4-3.jpg&#8221; custom_padding=&#8221;0%||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Hero Area&#8221; _builder_version=&#8221;4.22.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; min_height=&#8221;256px&#8221; custom_padding=&#8221;100px||100px||true|false&#8221; 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alt=&#8221;quantitative studies&#8221; content_max_width=&#8221;100%&#8221; image_icon_background_color_tablet=&#8221;&#8221; image_icon_background_color_phone=&#8221;&#8221; image_icon_background_color_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;58e41a12-d2dc-4bc3-82a3-e7e2a77a32bd&#8221; header_font=&#8221;ReadexPro VariableFont_HEXPwght||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.6em&#8221; body_font=&#8221;ReadexPro VariableFont_HEXPwght||||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;15px&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_image=&#8221;off&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;0vw||30px||false|false&#8221; custom_margin_phone=&#8221;0vw||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; 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alt=&#8221;social network intercept studies&#8221; content_max_width=&#8221;100%&#8221; image_icon_background_color_tablet=&#8221;&#8221; image_icon_background_color_phone=&#8221;&#8221; image_icon_background_color_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;58e41a12-d2dc-4bc3-82a3-e7e2a77a32bd&#8221; header_font=&#8221;ReadexPro VariableFont_HEXPwght||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.6em&#8221; body_font=&#8221;ReadexPro VariableFont_HEXPwght||||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;15px&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_image=&#8221;off&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;0vw||30px||false|false&#8221; custom_margin_phone=&#8221;0vw||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;30px|20px|30px|20px|true|true&#8221; animation=&#8221;off&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;40px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_spread=&#8221;-10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background_enable_image__hover=&#8221;off&#8221; child_filter_brightness__hover=&#8221;100%&#8221; child_filter_brightness__hover_enabled=&#8221;on|desktop&#8221; body_text_color__hover=&#8221;#FFFFFF&#8221; body_text_color__hover_enabled=&#8221;on|hover&#8221; header_text_color__hover=&#8221;#FFFFFF&#8221; header_text_color__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;#c61a4b&#8221; background__hover_enabled=&#8221;on|hover&#8221; image_icon_background_color__hover=&#8221;RGBA(255,255,255,0)&#8221; image_icon_background_color__hover_enabled=&#8221;on|hover&#8221; background_enable_color__hover=&#8221;on&#8221; child_filter_saturate__hover_enabled=&#8221;on|hover&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;Who is AD&#039;HOC RESEARCH?&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#000000&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#c61a4b&#8221; toggle_icon=&#8221;&#xf05a;||fa||900&#8243; open_icon_color=&#8221;#c61a4b&#8221; open_toggle_icon=&#8221;&#xf05a;||fa||900&#8243; module_class=&#8221;faq-hover3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Open Sans|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;16px&#8221; closed_title_font=&#8221;Open Sans|700|||||||&#8221; closed_title_text_align=&#8221;center&#8221; body_font=&#8221;Open Sans|500|||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#e9e9e9&#8243; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">An international marketing research institute based in Lyon. We conduct ad hoc research projects using qualitative, quantitative, and hybrid methodologies adapted to the specific challenges of each project. Our goal is to provide you with useful, structured, and actionable data and insights to help you make informed and rational decisions.  <\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;What types of studies does AD\u2019HOC RESEARCH conduct?&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#000000&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#c61a4b&#8221; toggle_icon=&#8221;&#xf05a;||fa||900&#8243; open_icon_color=&#8221;#c61a4b&#8221; open_toggle_icon=&#8221;&#xf05a;||fa||900&#8243; module_class=&#8221;faq-hover3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Open Sans|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;16px&#8221; title_line_height=&#8221;1.5em&#8221; closed_title_font=&#8221;Open Sans|700|||||||&#8221; closed_title_text_align=&#8221;center&#8221; closed_title_line_height=&#8221;1.5em&#8221; body_font=&#8221;Open Sans||||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#000000&#8243; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#e9e9e9&#8243; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\" style=\"text-align: center;\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">AD\u2019HOC RESEARCH designs and conducts qualitative, quantitative, and hybrid research studies in France and internationally.<\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\" style=\"text-align: center;\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Our research solutions are tailored to the specific challenges of each project. They can incorporate a wide range of formats, including focus groups, individual interviews, online surveys, Social Network Intercept, home tests, and mixed-method approaches that combine multiple methodologies. <\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\" style=\"text-align: center;\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Our innovative approach, particularly through the use of AI when it adds real value \u2014 whether in terms of methodological relevance, speed of analysis, enrichment of insights, or budget optimization \u2014 lies in our ability to combine traditional and experiential approaches in order to better address the complexity of the topics under study, while also integrating the contexts of consumption and use.<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;Which sectors does AD\u2019HOC RESEARCH operate in?&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#000000&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#c61a4b&#8221; toggle_icon=&#8221;&#xf05a;||fa||900&#8243; open_icon_color=&#8221;#c61a4b&#8221; open_toggle_icon=&#8221;&#xe060;||divi||400&#8243; module_class=&#8221;faq-hover3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Open Sans|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;16px&#8221; title_line_height=&#8221;1.5em&#8221; closed_title_font=&#8221;Open Sans|700|||||||&#8221; closed_title_text_align=&#8221;center&#8221; closed_title_line_height=&#8221;1.5em&#8221; body_font=&#8221;Open Sans||||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#e9e9e9&#8243; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">AD\u2019HOC RESEARCH operates in France and internationally, conducting marketing research across the FMCG, healthcare, mobility, services, and industrial sectors.<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;Why work with AD\u2019HOC RESEARCH?&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#000000&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#c61a4b&#8221; toggle_icon=&#8221;&#xf05a;||fa||900&#8243; open_icon_color=&#8221;#c61a4b&#8221; open_toggle_icon=&#8221;&#xf05a;||fa||900&#8243; module_class=&#8221;faq-hover3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Open Sans|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;16px&#8221; title_line_height=&#8221;1.5em&#8221; closed_title_font=&#8221;Open Sans|700|||||||&#8221; closed_title_text_align=&#8221;center&#8221; closed_title_line_height=&#8221;1.5em&#8221; body_font=&#8221;Open Sans||||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#e9e9e9&#8243; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Hiring AD\u2019HOC RESEARCH means choosing a market research institute capable of designing truly customized solutions, combining qualitative, quantitative, hybrid, digital, or experiential approaches as needed, both in France and internationally.<\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">What sets us apart is, first and foremost, our ability to get involved very early in the project lifecycle. We don\u2019t simply carry out a research request: we help our clients clarify their challenges, frame the right questions, and develop the right lines of inquiry. Because meaningful research isn\u2019t just about collecting responses, but about asking the right questions to the right target audience using the right methodology.  <\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">We also stand out for our agile and innovative approach: we combine methodologies whenever this enhances the relevance of the findings, and we integrate AI whenever it delivers tangible value in terms of analysis, speed, depth of insights, or budget optimization.<\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">With AD\u2019HOC RESEARCH, you gain a responsive, committed, and rigorous partner capable of transforming collected data into clear, prioritized, and directly actionable insights to inform your marketing, product, communication, and customer experience decisions.<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;What is an ad hoc market research study? &#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#000000&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#c61a4b&#8221; toggle_icon=&#8221;&#xf05a;||fa||900&#8243; open_icon_color=&#8221;#c61a4b&#8221; open_toggle_icon=&#8221;&#xf05a;||fa||900&#8243; module_class=&#8221;faq-hover3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Open Sans|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;16px&#8221; title_line_height=&#8221;1.5em&#8221; closed_title_font=&#8221;Open Sans|700|||||||&#8221; closed_title_text_align=&#8221;center&#8221; closed_title_font_size=&#8221;17px&#8221; closed_title_line_height=&#8221;1.5em&#8221; body_font=&#8221;Open Sans||||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#e9e9e9&#8243; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\">An ad hoc study is a study tailored to address a specific issue facing a company at a given point in time.<\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Unlike a standardized or recurring study, it does not rely on a \u201cone-size-fits-all\u201d approach. 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