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For over 30 years<\/p>\n
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[\/et_pb_text][et_pb_button button_url=”#formulaire” button_text=”Do you have a project?” _builder_version=”4.22.1″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#c61a4b” button_border_radius=”100px” button_letter_spacing=”0px” button_icon=”$||divi||400″ custom_padding=”10px|30px|10px|30px|false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ custom_padding=”||||false|false” custom_padding_tablet=”100px|30px|100px|30px|false|false” custom_padding_phone=”50px||50px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.22.1″ background_enable_image=”off” background_position=”top_center” custom_margin=”||||false|false” custom_padding=”0px||0px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Services Area” module_id=”expertises” module_class=”expertises” _builder_version=”4.22.1″ background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”unset” custom_padding=”0px||0px|||” border_radii=”on|1px|1px|1px|1px” border_color_all=”#FFFFFF” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”expertise expertise1″ _builder_version=”4.22.1″ background_color=”#f0f0f0″ custom_padding=”100px|30px|100px|30px|false|false” custom_padding_tablet=”100px|30px|100px|30px|false|false” custom_padding_phone=”50px||50px||false|false” custom_padding_last_edited=”on|phone” border_width_all=”1px” border_color_all=”#FFFFFF” global_colors_info=”{}” custom_padding__hover=”|||” background__hover_enabled=”on|desktop”][et_pb_cta title=”Market insight” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MCJ9fQ==@” button_text=”Find out more” admin_label=”We assess the perception of your consumers, their rational and emotional reactions towards your products, services and innovations.” _builder_version=”4.22.1″ _dynamic_attributes=”button_url” header_font=”|600|||||||” header_text_align=”left” header_text_color=”#2a2a2a” header_font_size=”36px” header_line_height=”1.4em” body_font=”ReadexPro VariableFont_HEXPwght|300|||||||” body_text_color=”#666666″ body_line_height=”1.8em” use_background_color=”off” custom_button=”on” button_text_size=”14px” button_text_color=”#c61a4b” button_border_width=”2px” button_border_radius=”40px” button_letter_spacing=”0px” button_font=”ReadexPro VariableFont_HEXPwght|700|||||||” button_icon=”9||divi||400″ button_alignment=”left” button_custom_padding=”10px|30px|10px|30px|true|true” text_orientation=”left” custom_margin=”|||” custom_padding=”|||” animation_style=”fade” header_font_size_tablet=”36px” header_font_size_phone=”25px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”13px” body_font_size_last_edited=”on|phone” button_text_size_tablet=”14px” button_text_size_phone=”12px” button_text_size_last_edited=”on|phone” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n
Market research that provides you with detailed analyses to understand your markets and the behavior of your potential customers.<\/p>\n
[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_4″ module_class=”expertise expertise2″ _builder_version=”4.22.1″ background_color=”#f0f0f0″ custom_padding=”100px|30px|100px|30px|false|false” custom_padding_tablet=”100px|30px|100px|30px|false|false” custom_padding_phone=”50px||50px||false|false” custom_padding_last_edited=”on|phone” border_width_all=”1px” border_color_all=”#FFFFFF” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Customer experience” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwNSJ9fQ==@” button_text=”Find out more” admin_label=”We assess the perception of your consumers, their rational and emotional reactions towards your products, services and innovations.” _builder_version=”4.22.1″ _dynamic_attributes=”button_url” header_font=”|600|||||||” header_text_align=”left” header_text_color=”#2a2a2a” header_font_size=”36px” header_line_height=”1.4em” body_font=”ReadexPro VariableFont_HEXPwght|300|||||||” body_text_color=”#666666″ body_line_height=”1.8em” use_background_color=”off” custom_button=”on” button_text_size=”14px” button_text_color=”#c61a4b” button_border_width=”2px” button_border_radius=”40px” button_letter_spacing=”0px” button_font=”ReadexPro VariableFont_HEXPwght|700|||||||” button_icon=”9||divi||400″ button_alignment=”left” button_custom_padding=”10px|30px|10px|30px|true|true” text_orientation=”left” custom_margin=”|||” custom_padding=”|||” animation_style=”fade” header_font_size_tablet=”36px” header_font_size_phone=”25px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”13px” body_font_size_last_edited=”on|phone” button_text_size_tablet=”14px” button_text_size_phone=”12px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n
We provide you with analyses that can help you understand your markets and potential customers<\/p>\n
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We examine and analyse the perception of all customers\u2019 interactions with your company before, during, and after the purchase.<\/p>\n
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Our brand experience studies provide you with an analysis of your current and prospective customers\u2019 emotions and perceptions towards your brand.<\/p>\n
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[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc1MSJ9fQ==@” button_text=”Find out more” button_alignment=”left” _builder_version=”4.22.1″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#c61a4b” button_border_width=”1px” button_border_color=”#FFFFFF” button_border_radius=”40px” button_letter_spacing=”0px” button_font=”ReadexPro VariableFont_HEXPwght|700|||||||” button_icon=”9||divi||400″ custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”10px|30px|10px|30px|true|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”100px|30px|100px|30px|false|false” custom_padding_phone=”50px|0px|50px|0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_line_height=”1.8em” header_font=”||||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|||20px|false|false” border_width_left=”3px” border_color_left=”#c61a4b” global_colors_info=”{}”]<\/p>\n
Our experts support you to collect, analyse and render your data. They offer quantitative, qualitative and hybrid custom-made approaches and implementing online collection tools via panels or social networks, face-to-face or telephone. <\/p>\n
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Gain access to the largest panel in the world and connect your brands with consumers via social networks.<\/p>\n
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Receive your results within a few hours instead of a few weeks.<\/p>\n
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body_line_height=”1.8em” background_color=”#FFFFFF” background_enable_image=”off” text_orientation=”center” custom_margin=”||||false|false” custom_margin_tablet=”0vw||30px||false|false” custom_margin_phone=”0vw||30px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”30px|20px|30px|20px|true|true” animation=”off” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset3″ box_shadow_vertical=”40px” box_shadow_blur=”60px” box_shadow_spread=”-10px” box_shadow_color=”rgba(0,0,0,0.1)” locked=”off” global_colors_info=”{}” background_enable_image__hover=”off” child_filter_brightness__hover=”100%” child_filter_brightness__hover_enabled=”on|desktop” body_text_color__hover=”#FFFFFF” body_text_color__hover_enabled=”on|hover” header_text_color__hover=”#FFFFFF” header_text_color__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background__hover_enabled=”on|hover” image_icon_background_color__hover=”RGBA(255,255,255,0)” image_icon_background_color__hover_enabled=”on|hover” background_enable_color__hover=”on” child_filter_saturate__hover_enabled=”on|hover”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Qui est AD'HOC RESEARCH ?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||fa||900″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ module_class=”faq-hover3″ _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” body_font=”Open Sans|500|||||||” body_text_align=”center” body_text_color=”#000000″ text_orientation=”center” border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n Institut d\u2019\u00e9tudes marketing international bas\u00e9 \u00e0 Lyon. Nous intervenons sur des probl\u00e9matiques d\u2019\u00e9tudes ad hoc en mobilisant des m\u00e9thodologies qualitatives et quantitatives, hybrides adapt\u00e9es aux enjeux de chaque projet. Notre objectif est de vous fournir des donn\u00e9es et des enseignements utiles, structur\u00e9s et op\u00e9rationnels, afin de vous aider \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es et rationnelles.<\/span><\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Quels types d'\u00e9tudes r\u00e9alise AD\u2019HOC RESEARCH ?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||fa||900″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ module_class=”faq-hover3″ _builder_version=”4.22.1″ _module_preset=”default” title_text_color=”#000000″ title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ background_color=”#FFFFFF” text_orientation=”center” border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n AD\u2019HOC RESEARCH con\u00e7oit et r\u00e9alise des \u00e9tudes qualitatives, quantitatives et hybrides, en France comme \u00e0 l\u2019international.<\/span><\/p>\n Nos dispositifs sont construits sur mesure, en fonction des enjeux propres \u00e0 chaque probl\u00e9matique. Ils peuvent mobiliser une grande diversit\u00e9 de formats : focus groups, entretiens individuels, \u00e9tudes en ligne, Social Network Intercept, home tests, ou encore des approches mixtes combinant plusieurs m\u00e9thodologies.<\/span><\/p>\n Notre approche innovante, notamment par le recours \u00e0 l\u2019IA lorsque celle-ci apporte une r\u00e9elle valeur ajout\u00e9e, que ce soit en termes de pertinence m\u00e9thodologique, de rapidit\u00e9 d\u2019analyse, d\u2019enrichissement des insights ou d\u2019optimisation budg\u00e9taire, r\u00e9side dans la capacit\u00e9 \u00e0 combiner les approches traditionnelles et exp\u00e9rientielles afin de mieux r\u00e9pondre \u00e0 la complexit\u00e9 des sujets \u00e9tudi\u00e9s et notamment d\u2019int\u00e9grer les contextes de consommation ou d\u2019usage.<\/span><\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Dans quels secteurs AD\u2019HOC RESEARCH intervient ?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||fa||900″ open_icon_color=”#c61a4b” open_toggle_icon=”||divi||400″ module_class=”faq-hover3″ _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ text_orientation=”center” border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n AD\u2019HOC RESEARCH intervient en France et \u00e0 l\u2019international sur des probl\u00e9matiques d\u2019\u00e9tudes marketing dans les secteurs des FMCG, de la sant\u00e9, de la mobilit\u00e9, des services et de l\u2019industrie.<\/span><\/p>\n [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Pourquoi faire appel \u00e0 AD\u2019HOC RESEARCH ?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||fa||900″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ module_class=”faq-hover3″ _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ text_orientation=”center” border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n Faire appel \u00e0 AD\u2019HOC RESEARCH, c\u2019est choisir un institut d\u2019\u00e9tudes marketing capable de concevoir des dispositifs r\u00e9ellement sur mesure, en combinant selon les besoins des approches qualitatives, quantitatives, hybrides, digitales ou exp\u00e9rientielles, en France comme \u00e0 l\u2019international.<\/span><\/p>\n Notre diff\u00e9rence tient d\u2019abord \u00e0 notre capacit\u00e9 \u00e0 intervenir tr\u00e8s en amont des projets. Nous ne nous contentons pas d\u2019ex\u00e9cuter une demande d\u2019\u00e9tude : nous aidons nos clients \u00e0 clarifier leurs enjeux, \u00e0 reformuler les bonnes probl\u00e9matiques et \u00e0 construire les bons questionnements. Car une \u00e9tude utile ne consiste pas seulement \u00e0 collecter des r\u00e9ponses, mais \u00e0 poser les bonnes questions, aux bonnes cibles, avec la bonne m\u00e9thode.<\/span><\/p>\n Nous nous distinguons \u00e9galement par notre approche agile et innovante : nous mixons les m\u00e9thodologies lorsque cela renforce la pertinence des r\u00e9sultats, et nous int\u00e9grons l\u2019IA chaque fois qu\u2019elle apporte un b\u00e9n\u00e9fice concret \u2014 en mati\u00e8re d\u2019analyse, de rapidit\u00e9, de richesse d\u2019insights ou d\u2019optimisation budg\u00e9taire.<\/span><\/p>\n Avec AD\u2019HOC RESEARCH, vous b\u00e9n\u00e9ficiez d\u2019un partenaire r\u00e9actif, impliqu\u00e9 et exigeant, capable de transformer les donn\u00e9es collect\u00e9es en enseignements clairs, hi\u00e9rarchis\u00e9s et directement actionnables pour vos d\u00e9cisions marketing, produit, communication ou exp\u00e9rience client.<\/span><\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”C'est quoi une \u00e9tude ad hoc ? ” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||fa||900″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ module_class=”faq-hover3″ _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_font_size=”17px” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ body_line_height=”1.5em” text_orientation=”center” border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n Une <\/span>\u00e9tude ad hoc<\/span> est une \u00e9tude con\u00e7ue <\/span>sur mesure<\/span> pour r\u00e9pondre \u00e0 une probl\u00e9matique pr\u00e9cise d\u2019une entreprise, \u00e0 un moment donn\u00e9.<\/span><\/p>\n Contrairement \u00e0 une \u00e9tude standardis\u00e9e ou r\u00e9currente, elle n\u2019applique pas un dispositif \u201ctout fait\u201d. 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[…]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1775","page","type-page","status-publish","hentry"],"yoast_head":"\nFor 30 years our team of expert research executives and research directors has been supporting advertisers in France and in over 80 countries.<\/h3>\n
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