{"id":1807,"date":"2023-06-02T16:10:36","date_gmt":"2023-06-02T14:10:36","guid":{"rendered":"https:\/\/adhocresearch.com\/our-solutions\/"},"modified":"2026-07-29T16:27:14","modified_gmt":"2026-07-29T14:27:14","slug":"our-solutions","status":"publish","type":"page","link":"https:\/\/adhocresearch.com\/en\/our-solutions\/","title":{"rendered":"Our Solutions"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.22.1&#8243; background_image=&#8221;https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Solution-Etude-1-AdHoc.jpg&#8221; custom_padding=&#8221;8%||8%|&#8221; custom_css_before=&#8221;content:%22%22;||position:absolute;||width:100%;||height:100%;||top:0px;||left:0px;||background-color:#000000;||opacity:0.4;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; 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_builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;25px&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#252525&#8243; header_font_size=&#8221;26px&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#252525&#8243; header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; header_5_font=&#8221;Poppins|600|||||||&#8221; custom_margin=&#8221;37px|||||&#8221; custom_padding=&#8221;|0px||||&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_5_font_size_tablet=&#8221;15px&#8221; header_5_font_size_phone=&#8221;16px&#8221; header_5_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Our qualitative, quantitative, hybrid, and social network intercept studies<\/h1>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;bottom&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0%||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;ReadexPro VariableFont_HEXPwght||||||||&#8221; text_text_color=&#8221;#7c7c7c&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#252525&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#252525&#8243; header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; header_5_font=&#8221;Poppins|600|||||||&#8221; custom_margin=&#8221;37px|||||&#8221; hover_transition_duration=&#8221;0ms&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; 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header_text_color=&#8221;#252525&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#252525&#8243; header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; header_5_font=&#8221;Poppins|600|||||||&#8221; header_5_font_size=&#8221;16px&#8221; header_5_letter_spacing=&#8221;0px&#8221; header_5_line_height=&#8221;1em&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>Individual interviews, as well as dyads\/triads<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; 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header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; header_5_font=&#8221;Poppins|600|||||||&#8221; header_5_font_size=&#8221;16px&#8221; header_5_letter_spacing=&#8221;0px&#8221; header_5_line_height=&#8221;1em&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>Bulletin boards: asynchronous groups<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; 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header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>Online or face-to-face hybrid quali\/quanti approach<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;100px&#8221; box_shadow_blur=&#8221;100px&#8221; box_shadow_color=&#8221;rgba(194,194,200,0.4)&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; 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link_option_url=&#8221;\/#expertises&#8221; custom_css_main_element=&#8221;||&#8221; border_radii=&#8221;on|200px|200px|200px|200px&#8221; border_radii_tablet=&#8221;on|46px|46px|46px|46px&#8221; border_radii_phone=&#8221;on|46px|46px|46px|46px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;#c61a4b&#8221; background_enable_color__hover=&#8221;on&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/flecches-rouge.png&#8221; title_text=&#8221;flecches-rouge&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;30%&#8221; max_width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;ReadexPro VariableFont_HEXPwght||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.2em&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#252525&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#252525&#8243; header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; header_5_font=&#8221;Poppins|600|||||||&#8221; custom_margin=&#8221;17px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;-11px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_text_color_tablet=&#8221;#000000&#8243; text_text_color_phone=&#8221;#000000&#8243; text_text_color_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_5_font_size_tablet=&#8221;15px&#8221; header_5_font_size_phone=&#8221;16px&#8221; header_5_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; text_text_color__hover_enabled=&#8221;on|hover&#8221; text_text_color__hover=&#8221;#000000&#8243;]<\/p>\n<p>Discover our fields of expertise<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;etudes-quantitatives&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fcfcfc&#8221; background_image=&#8221;https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Group-croix.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_left&#8221; background_horizontal_offset=&#8221;-100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;ancrequanti&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#252525&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#252525&#8243; header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; header_5_font=&#8221;Poppins|600|||||||&#8221; custom_margin=&#8221;37px||19px|||&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_5_font_size_tablet=&#8221;15px&#8221; header_5_font_size_phone=&#8221;16px&#8221; header_5_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Our <span class=\"text_red\">quantitative studies<\/span> solutions<\/h2>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;bottom&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; 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text_text_color__hover_enabled=&#8221;on|hover&#8221; text_text_color__hover=&#8221;#000000&#8243;]<\/p>\n<p style=\"text-align: left;\">Discover our fields of expertise<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;Why conduct a quantitative study?&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#000000&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#c61a4b&#8221; toggle_icon=&#8221;&#xf05a;||fa||900&#8243; open_icon_color=&#8221;#c61a4b&#8221; open_toggle_icon=&#8221;&#xf05a;||fa||900&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Open Sans|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;16px&#8221; title_line_height=&#8221;1.5em&#8221; closed_title_font=&#8221;Open Sans|700|||||||&#8221; closed_title_text_align=&#8221;center&#8221; closed_title_line_height=&#8221;1.5em&#8221; body_font=&#8221;Open Sans||||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#e9e9e9&#8243; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; module_class=&#8221;faq-hover3&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Qualitative studies enable us to gain an insight into consumers\u2019 real motivations, their psychological, symbolic, emotional, or practical barriers, as well as their implicit expectations.<\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">They allow us to explore the perceived image of a brand, product, or service, the spontaneous associations it generates, and the factors that differentiate it from the competition.<\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-normal block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">It also helps us understand the \u201cwhy\u201d behind behaviors and the meaning of customers\u2019 experiences.<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;Why conduct a quantitative study?&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#000000&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#c61a4b&#8221; toggle_icon=&#8221;&#xf05a;||fa||900&#8243; open_icon_color=&#8221;#c61a4b&#8221; open_toggle_icon=&#8221;&#xf05a;||fa||900&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Open Sans|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;16px&#8221; title_line_height=&#8221;1.5em&#8221; closed_title_font=&#8221;Open Sans|700|||||||&#8221; closed_title_text_align=&#8221;center&#8221; closed_title_line_height=&#8221;1.5em&#8221; body_font=&#8221;Open Sans||||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#e9e9e9&#8243; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; module_class=&#8221;faq-hover3&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Qualitative studies provide insight into consumers, explore their perceptions, and explain their behaviors.<\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">They also make it possible to assess customer satisfaction, loyalty, and the quality of the experience or processes by tracking changes in the customer experience over time.<\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">It also offers the opportunity to test ideas before making a decision (price testing, concept testing, product testing, message or communication testing) in order to validate choices, guide decisions, and reduce risks.<\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-normal block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Finally, it enables companies to segment and better target customers by identifying different consumer profiles, in order to tailor their offerings and personalize marketing efforts.<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;What is the difference between a qualitative study and a quantitative study?&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#000000&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#c61a4b&#8221; toggle_icon=&#8221;&#xf05a;||fa||900&#8243; open_icon_color=&#8221;#c61a4b&#8221; open_toggle_icon=&#8221;&#xf05a;||fa||900&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Open Sans|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;16px&#8221; title_line_height=&#8221;1.5em&#8221; closed_title_font=&#8221;Open Sans|700|||||||&#8221; closed_title_text_align=&#8221;center&#8221; closed_title_line_height=&#8221;1.5em&#8221; body_font=&#8221;Open Sans||||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#e9e9e9&#8243; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; module_class=&#8221;faq-hover3&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Qualitative studies provide insight into consumers, explore their perceptions, and explain their behaviors.<\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-normal block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Quantitative studies measure a phenomenon using numerical data. Quantitative research tells us what is happening and to what extent, while qualitative research helps us understand why it is happening. <\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;How many interviews are conducted in a qualitative study?&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#000000&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#c61a4b&#8221; toggle_icon=&#8221;&#xf05a;||fa||900&#8243; open_icon_color=&#8221;#c61a4b&#8221; open_toggle_icon=&#8221;&#xf05a;||fa||900&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Open Sans|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;16px&#8221; title_line_height=&#8221;1.5em&#8221; closed_title_font=&#8221;Open Sans|700|||||||&#8221; closed_title_text_align=&#8221;center&#8221; closed_title_line_height=&#8221;1.5em&#8221; body_font=&#8221;Open Sans||||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#e9e9e9&#8243; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; module_class=&#8221;faq-hover3&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">The number of interviews depends on the study\u2019s objectives, the complexity of the topic, and the diversity of the respondents\u2019 profiles. In qualitative studies, there is no fixed sample size: the goal is to reach data saturation, when the interviews no longer yield new insights. <\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-normal block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">In practice, a study typically includes between 15 and 30 individual interviews, to which focus groups may be added as needed.<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;What is the concept behind a focus group?&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#000000&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#c61a4b&#8221; toggle_icon=&#8221;&#xf05a;||fa||900&#8243; open_icon_color=&#8221;#c61a4b&#8221; open_toggle_icon=&#8221;&#xf05a;||fa||900&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Open Sans|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;16px&#8221; title_line_height=&#8221;1.5em&#8221; closed_title_font=&#8221;Open Sans|700|||||||&#8221; closed_title_text_align=&#8221;center&#8221; closed_title_line_height=&#8221;1.5em&#8221; body_font=&#8221;Open Sans||||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#e9e9e9&#8243; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; module_class=&#8221;faq-hover3&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">A focus group is a group discussion moderated by a facilitator, bringing several participants together to discuss a brand, product, or service in order to elicit their perceptions, reactions, and opinions.<\/span><\/p>\n<p class=\"cvGsUA block-font-kerning-normal block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-center para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">It can be conducted in person or online, with synchronous or asynchronous groups. The goal is to encourage interaction among participants in order to elicit ideas, perspectives, and insights that do not always emerge in individual interviews. <\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/adhocresearch.com\/en\/\" class=\"home\"><span property=\"name\">Accueil<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">$<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Our qualitative, quantitative, hybrid, and social network intercept studiesAD\u2019HOC RESEARCH conducts, processes, and analyzes qualitative, quantitative, hybrid, and social network intercept studies in France and internationally, across the FMCG, healthcare, mobility, services, and industrial sectors.Our qualitative studies solutionsAs experts in qualitative methods and analyses, our teams help you conduct your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1807","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.2) - 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