{"id":1815,"date":"2023-06-02T10:57:30","date_gmt":"2023-06-02T08:57:30","guid":{"rendered":"https:\/\/adhocresearch.com\/brand-experience\/"},"modified":"2026-04-14T16:15:07","modified_gmt":"2026-04-14T14:15:07","slug":"brand-experience","status":"publish","type":"page","link":"https:\/\/adhocresearch.com\/en\/brand-experience\/","title":{"rendered":"Brand Experience"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.22.1″ background_color=”#f0f0f0″ background_image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Brand-Experience.jpg” background_position=”top_right” background_horizontal_offset=”-47%” background_vertical_offset=”61%” height=”430px” custom_padding=”8%||8%|” hover_enabled=”0″ custom_css_before=”content:%22%22;||position:absolute;||width:100%;||height:100%;||top:0px;||left:0px;||background-color:#fff;||opacity:0.4;” global_colors_info=”{}” alt=”Brand Experience” title_text=”Brand-Experience” sticky_enabled=”0″][et_pb_row admin_label=”hero area” _builder_version=”4.22.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-150px|auto||auto|false|false” custom_padding=”16px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”80px||80px|” global_colors_info=”{}” custom_padding__hover=”|||”][lwp_divi_breadcrumbs font_icon=”$||divi||400″ use_before_icon=”off” link_color=”#333333″ separator_color=”#333333″ current_text_color=”#333333″ _builder_version=”4.22.1″ _module_preset=”default” module_font=”ReadexPro VariableFont_HEXPwght|300|||||||” module_font_size=”13px” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”][\/lwp_divi_breadcrumbs][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” text_text_color=”#252525″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Brand<\/span> Experience<\/h1>\n

Measuring the emotional perception of your brand<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.17.6″ background_enable_image=”off” background_position=”top_center” custom_padding=”0px||57px|0px|false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.22.1″ _module_preset=”default” background_color=”#FFFFFF” vertical_offset=”-80px” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”|auto|-1px|auto|false|false” custom_padding=”81px|150px|10px|150px|false|true” custom_padding_tablet=”|50px||50px|true|true” custom_padding_phone=”|20px||20px|true|true” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Competitive differentiation, perceived value creation<\/span>: studies to grow your brands.<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.22.1″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-10px||||false|false” custom_padding=”0%||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

A strong and well-positioned brand is a driver of growth. It fosters competitive differentiation, creates perceived value, promotes customer retention, allows for range and market expansion, and generates positive recommendations.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” module_class=”hdown_bouton” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” position_origin_a=”bottom_center” vertical_offset=”-44px” z_index=”500″ vertical_offset_tablet=”” vertical_offset_phone=”” vertical_offset_last_edited=”on|phone” max_width=”528px” max_width_tablet=”189px” max_width_phone=”203px” max_width_last_edited=”on|tablet” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”100px||||false|false” custom_padding=”20px|40px|20px|20px|true|false” custom_padding_tablet=”30px|0px|30px|0px|false|true” custom_padding_phone=”10px|5px|30px|5px|false|true” link_option_url=”#solutions” custom_css_main_element=”||” border_radii=”on|200px|200px|200px|200px” border_radii_tablet=”on|46px|46px|46px|46px” border_radii_phone=”on|46px|46px|46px|46px” border_radii_last_edited=”on|phone” box_shadow_style=”preset1″ global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background_enable_color__hover=”on”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/i.png” alt=”Brand experience” title_text=”i” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.22.1″ _module_preset=”default” max_width_tablet=”” max_width_phone=”30%” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” text_text_color=”#000000″ text_line_height=”1.2em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” custom_margin=”19px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”-11px||||false|false” custom_margin_last_edited=”on|phone” text_text_color_tablet=”#000000″ text_text_color_phone=”#000000″ text_text_color_last_edited=”on|desktop” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” text_text_color__hover_enabled=”on|desktop” text_text_color__hover=”#000000″]<\/p>\n

Discover our qualitative, quantitative and hybrid studies solutions<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.17.6″ background_enable_image=”off” background_position=”top_center” custom_padding=”0px||57px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our Brand Experience <\/span>studies<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-10px||||false|false” custom_padding=”0%||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our offer is to analyse the emotions and perceptions of your customers through their interactions with all contact points of your brand.<\/span><\/h3>\n

 <\/p>\n

Whether they are one-off or barometric, these studies allow you to get to know the reality of the customer\u2019s experience with and perception of your brand through your communication, offer of products or services, name, visual identity and all interactions with various distribution channels.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/brand-tracking.png” alt=”Brand experience” title_text=”brand tracking” _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Brand image and brand tracking<\/strong><\/h5>\n

We take stock of current attributes associated with the brand, consumers\u2019 experiences and generated emotions. Once the reference is established, brand tracking determines how effective marketing efforts are.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/test-de-campagne.png” alt=”Brand experience” title_text=”campaign test” _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Campaign pre and post-test<\/strong><\/h5>\n
Optimising the ROI of marketing and advertising measures, by assessing brand association, memorisation of key messages,<\/span>
<\/span>purchase intent, as well as changes in attitudes and behaviours.<\/span><\/h5>\n

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Awareness study<\/strong><\/h5>\n

As an indicator of the brand\u2019s visibility on the market, our spontaneous and assisted method to measure awareness allows us to assess the efficacy of marketing investments to increase brand recognition.<\/span><\/p>\n

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Logo, name testing<\/strong><\/h5>\n

Assessment of the alignment of visual and textual elements with the brand\u2019s personality, the interest raised among consumers and their engagement.<\/span><\/p>\n

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Price testing<\/strong><\/h5>\n

An approach that focuses on the relative importance of each attribute of the product in the purchase decision, in order to understand how the demand for the product varies according to price evolution.<\/p>\n

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Message testing<\/strong><\/h5>\n

Assessment of attractiveness, convincing power and indifference among each target group to improve the efficacy of the message and its persuasive power.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” module_class=”hdown_bouton” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” position_origin_a=”bottom_center” vertical_offset=”-40px” z_index=”500″ vertical_offset_tablet=”” vertical_offset_phone=”” vertical_offset_last_edited=”on|phone” max_width=”400px” max_width_tablet=”189px” max_width_phone=”203px” max_width_last_edited=”on|tablet” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”84px|auto||auto|false|false” custom_padding=”20px|40px|20px|20px|true|false” custom_padding_tablet=”30px|0px|30px|0px|false|true” custom_padding_phone=”10px|5px|30px|5px|false|true” link_option_url=”\/#expertises” custom_css_main_element=”||” border_radii=”on|200px|200px|200px|200px” border_radii_tablet=”on|46px|46px|46px|46px” border_radii_phone=”on|46px|46px|46px|46px” border_radii_last_edited=”on|phone” box_shadow_style=”preset1″ global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background_enable_color__hover=”on”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/flecches-rouge.png” alt=”Brand experience” title_text=”flecches-rouge” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.22.1″ _module_preset=”default” max_width_tablet=”” max_width_phone=”30%” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” text_text_color=”#000000″ text_line_height=”1.2em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” custom_margin=”20px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”-11px||||false|false” custom_margin_last_edited=”on|phone” text_text_color_tablet=”#000000″ text_text_color_phone=”#000000″ text_text_color_last_edited=”on|desktop” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” text_text_color__hover_enabled=”on|hover” text_text_color__hover=”#000000″]<\/p>\n

Discover our other fields of expertise<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”Our Latest Projects Section” module_id=”#solutions” _builder_version=”4.21.0″ background_color=”#f7f7f7″ background_color_gradient_direction=”100deg” background_image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Cercle-Logo-gris.png” background_size=”initial” background_position=”center_right” custom_margin=”||||false|false” custom_padding=”3.2%||6.8%||false|false” bottom_divider_style=”ramp2″ global_colors_info=”{}”][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.21.0″ text_font=”Poppins||||||||” text_line_height=”1.8em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” max_width=”550px” module_alignment=”center” custom_margin=”||10px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our solutions<\/span><\/h2>\n

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They trust<\/span>us<\/h2>\n

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<\/span> Home<\/span><\/a><\/span> $<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div> Brand Experience Measuring the emotional perception of your brandCompetitive differentiation, perceived value creation: studies to grow your brands.A strong and well-positioned brand is a driver of growth. It fosters competitive differentiation, creates perceived value, promotes customer retention, allows for range and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1815","page","type-page","status-publish","hentry"],"yoast_head":"\nBrand Experience Studies of behavior - Ad'Hoc Research<\/title>\n<meta name=\"description\" content=\"Quantified measurement of the strength of a brand in its markets to enable the analysis and management of your brand equity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhocresearch.com\/en\/brand-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Experience\" \/>\n<meta property=\"og:description\" content=\"Quantified measurement of the strength of a brand in its markets to enable the analysis and management of your brand equity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adhocresearch.com\/en\/brand-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad'Hoc Research\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T14:15:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"25 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/brand-experience\\\/\",\"url\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/brand-experience\\\/\",\"name\":\"Brand Experience Studies of behavior - 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