{"id":1815,"date":"2023-06-02T10:57:30","date_gmt":"2023-06-02T08:57:30","guid":{"rendered":"https:\/\/adhocresearch.com\/brand-experience\/"},"modified":"2026-07-29T15:55:31","modified_gmt":"2026-07-29T13:55:31","slug":"brand-experience","status":"publish","type":"page","link":"https:\/\/adhocresearch.com\/en\/brand-experience\/","title":{"rendered":"Brand Experience"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.22.1″ background_color=”#f0f0f0″ background_image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Brand-Experience.jpg” background_position=”top_right” background_horizontal_offset=”-47%” background_vertical_offset=”61%” height=”430px” custom_padding=”8%||8%|” custom_css_before=”content:%22%22;||position:absolute;||width:100%;||height:100%;||top:0px;||left:0px;||background-color:#fff;||opacity:0.4;” global_colors_info=”{}”][et_pb_row admin_label=”Hero Area” _builder_version=”4.22.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-150px|auto||auto|false|false” custom_padding=”16px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”80px||80px|” global_colors_info=”{}” custom_padding__hover=”|||”][lwp_divi_breadcrumbs font_icon=”$||divi||400″ use_before_icon=”off” link_color=”#333333″ separator_color=”#333333″ current_text_color=”#333333″ _builder_version=”4.22.1″ _module_preset=”default” module_font=”ReadexPro VariableFont_HEXPwght|300|||||||” module_font_size=”13px” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”][\/lwp_divi_breadcrumbs][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” text_text_color=”#252525″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Brand Experience<\/h1>\n

Measuring the emotional perception of your brand<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.17.6″ background_enable_image=”off” background_position=”top_center” custom_padding=”0px||57px|0px|false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.22.1″ _module_preset=”default” background_color=”#FFFFFF” vertical_offset=”-80px” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”|auto|-1px|auto|false|false” custom_padding=”81px|150px|10px|150px|false|true” custom_padding_tablet=”|50px||50px|true|true” custom_padding_phone=”|20px||20px|true|true” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Competitive differentiation, perceived value creation: studies to grow your brands.<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.22.1″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-10px||||false|false” custom_padding=”0%||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

A strong and well-positioned brand is a driver of growth. It fosters competitive differentiation, creates perceived value, promotes customer retention, allows for range and market expansion, and generates positive recommendations. <\/p>\n

Our studies help companies create consistent and positive experiences that strengthen customer retention and improve their positioning on the market.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” module_class=”hdown_bouton” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” position_origin_a=”bottom_center” vertical_offset=”-44px” z_index=”500″ vertical_offset_tablet=”” vertical_offset_phone=”” vertical_offset_last_edited=”on|phone” max_width=”528px” max_width_tablet=”189px” max_width_phone=”203px” max_width_last_edited=”on|tablet” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”100px||||false|false” custom_padding=”20px|40px|20px|20px|true|false” custom_padding_tablet=”30px|0px|30px|0px|false|true” custom_padding_phone=”10px|5px|30px|5px|false|true” link_option_url=”#solutions” custom_css_main_element=”||” border_radii=”on|200px|200px|200px|200px” border_radii_tablet=”on|46px|46px|46px|46px” border_radii_phone=”on|46px|46px|46px|46px” border_radii_last_edited=”on|phone” box_shadow_style=”preset1″ global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background_enable_color__hover=”on”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/i.png” alt=”Brand experience” title_text=”i” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.22.1″ _module_preset=”default” max_width_tablet=”” max_width_phone=”30%” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” text_text_color=”#000000″ text_line_height=”1.2em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” custom_margin=”19px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”-11px||||false|false” custom_margin_last_edited=”on|phone” text_text_color_tablet=”#000000″ text_text_color_phone=”#000000″ text_text_color_last_edited=”on|desktop” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” text_text_color__hover_enabled=”on|desktop” text_text_color__hover=”#000000″]<\/p>\n

Discover our qualitative, quantitative and hybrid
studies solutions<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.17.6″ background_enable_image=”off” background_position=”top_center” custom_padding=”0px||57px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our Brand Experience studies<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-10px||||false|false” custom_padding=”0%||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our offer is to analyse the emotions and perceptions of your customers through their interactions with all contact points of your brand.<\/h3>\n

 <\/p>\n

Whether they are one-off or barometric, these studies allow you to get to know the reality of the customer\u2019s experience with and perception of your brand through your communication, offer of products or services, name, visual identity and all interactions with various distribution channels. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/brand-tracking.png” alt=”Brand experience” title_text=”brand tracking” _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Brand image and brand tracking<\/strong><\/h5>\n

We take stock of current attributes associated with the brand, consumers\u2019 experiences and generated emotions. Once the reference is established, brand tracking determines how effective marketing efforts are. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/test-de-campagne.png” alt=”Brand experience” title_text=”Campaign test” _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Campaign pre and post-test<\/strong><\/h5>\n

Optimising the ROI of marketing and advertising measures, by assessing brand association, memorisation of key messages, purchase intent, as well as changes in attitudes and behaviours.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/etude-de-notoriete.png” alt=”Brand experience” title_text=”Awareness study” _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Awareness study<\/strong><\/h5>\n

As an indicator of the brand\u2019s visibility on the market, our spontaneous and assisted method to measure awareness allows us to assess the efficacy of marketing investments to increase brand recognition.<\/p>\n

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Logo, name testing<\/strong><\/h5>\n

Assessment of the alignment of visual and textual elements with the brand\u2019s personality, the interest raised among consumers and their engagement.<\/p>\n

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Price testing<\/strong><\/h5>\n

An approach that focuses on the relative importance of each attribute of the product in the purchase decision, in order to understand how the demand for the product varies according to price evolution.<\/p>\n

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Message testing<\/strong><\/h5>\n

Assessment of attractiveness, convincing power and indifference among each target group to improve the efficacy of the message and its persuasive power.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” module_class=”hdown_bouton” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” position_origin_a=”bottom_center” vertical_offset=”-40px” z_index=”500″ vertical_offset_tablet=”” vertical_offset_phone=”” vertical_offset_last_edited=”on|phone” max_width=”400px” max_width_tablet=”189px” max_width_phone=”203px” max_width_last_edited=”on|tablet” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”84px|auto||auto|false|false” custom_padding=”20px|40px|20px|20px|true|false” custom_padding_tablet=”30px|0px|30px|0px|false|true” custom_padding_phone=”10px|5px|30px|5px|false|true” link_option_url=”\/#expertises” custom_css_main_element=”||” border_radii=”on|200px|200px|200px|200px” border_radii_tablet=”on|46px|46px|46px|46px” border_radii_phone=”on|46px|46px|46px|46px” border_radii_last_edited=”on|phone” box_shadow_style=”preset1″ global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background_enable_color__hover=”on”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/flecches-rouge.png” alt=”Brand experience” title_text=”flecches-rouge” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.22.1″ _module_preset=”default” max_width_tablet=”” max_width_phone=”30%” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” text_text_color=”#000000″ text_line_height=”1.2em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” custom_margin=”20px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”-11px||||false|false” custom_margin_last_edited=”on|phone” text_text_color_tablet=”#000000″ text_text_color_phone=”#000000″ text_text_color_last_edited=”on|desktop” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” text_text_color__hover_enabled=”on|hover” text_text_color__hover=”#000000″]<\/p>\n

“><\/span>Discover our other fields of expertise<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”Our Latest Projects Section” module_id=”#solutions” _builder_version=”4.21.0″ background_color=”#f7f7f7″ background_color_gradient_direction=”100deg” background_image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Cercle-Logo-gris.png” background_size=”initial” background_position=”center_right” custom_margin=”||||false|false” custom_padding=”3.2%||6.8%||false|false” bottom_divider_style=”ramp2″ global_colors_info=”{}”][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.21.0″ text_font=”Poppins||||||||” text_line_height=”1.8em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” max_width=”550px” module_alignment=”center” custom_margin=”||10px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our solutions<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.21.0″ width=”100%” width_tablet=”50%” width_phone=”50%” width_last_edited=”on|phone” max_width=”1202px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(0,0,0,0.3)” custom_padding=”|||” link_option_url=”https:\/\/adhocresearch.com\/nos-solutions\/#ancrequali” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”qualitative studies” image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Threepeople.png” content_max_width=”100%” 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box_shadow_spread=”-10px” box_shadow_color=”rgba(0,0,0,0.1)” locked=”off” global_colors_info=”{}” background__hover_enabled=”on|hover” background_enable_image__hover=”off” background_image__hover=”” child_filter_brightness__hover=”100%” child_filter_brightness__hover_enabled=”on|desktop” body_text_color__hover=”#FFFFFF” body_text_color__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background_enable_color__hover=”on” image_icon_background_color__hover_enabled=”on|hover” image_icon_background_color__hover=”RGBA(255,255,255,0)” child_filter_saturate__hover_enabled=”on|hover” header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#FFFFFF”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(0,0,0,0.3)” custom_padding=”|||” link_option_url=”https:\/\/adhocresearch.com\/nos-solutions\/#ancrequanti” 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custom_margin_tablet=”0vw||30px||false|false” custom_margin_phone=”0vw||30px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”30px|20px|30px|20px|true|true” animation=”off” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset3″ box_shadow_vertical=”40px” box_shadow_blur=”60px” box_shadow_spread=”-10px” box_shadow_color=”rgba(0,0,0,0.1)” locked=”off” global_colors_info=”{}” background_enable_image__hover=”off” child_filter_brightness__hover=”100%” child_filter_brightness__hover_enabled=”on|desktop” body_text_color__hover=”#FFFFFF” body_text_color__hover_enabled=”on|hover” header_text_color__hover=”#FFFFFF” header_text_color__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background__hover_enabled=”on|hover” image_icon_background_color__hover=”RGBA(255,255,255,0)” image_icon_background_color__hover_enabled=”on|hover” background_enable_color__hover=”on” child_filter_saturate__hover_enabled=”on|hover”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”What is the real benefit of brand tracking?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||divi||400″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ text_orientation=”center” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}” module_class=”faq-hover3″ sticky_enabled=”0″]<\/p>\n

Brand tracking measures developments in key brand metrics over time and identifies the factors that contribute to a brand\u2019s performance.<\/span><\/p>\n

Beyond brand awareness or brand image, it helps understand how the brand is perceived, what associations are made with it, and to what extent these perceptions translate into brand consideration, preference, or purchase intent. It also makes it possible to evaluate the impact of marketing initiatives and track changes in positioning relative to the competition. <\/span><\/p>\n

The value of brand tracking lies in its ability to put observed changes into perspective and identify the drivers that have a lasting influence on brand performance.<\/span><\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Which KPIs should brand tracking monitor? ” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||divi||400″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ text_orientation=”center” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}” module_class=”faq-hover3″ sticky_enabled=”0″]<\/p>\n

The KPIs tracked in brand tracking vary depending on the brand\u2019s objectives, but are generally based on several complementary dimensions.<\/span><\/p>\n

The most frequently measured indicators relate to brand awareness, brand image, brand consideration, brand preference, and purchase intent. In addition to these dimensions, metrics related to perceptions of quality, trust, differentiation, or the consumer experience may also be included. <\/span><\/p>\n

The challenge is not to increase the number of metrics, but to track those that help explain the brand\u2019s evolution and identify the drivers of its performance.<\/span><\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Can brand tracking be adjusted over time?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||divi||400″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ admin_label=”Bascule” _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ text_orientation=”center” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}” module_class=”faq-hover3″ sticky_enabled=”0″]<\/p>\n

Brand tracking can be adjusted over time, but with one key constraint: maintaining the comparability of results from one wave to the next.<\/span><\/p>\n


In a tracking program, the core metrics (awareness, image, consideration, preference, and purchase intent) are generally retained to ensure that trends can be monitored and the brand\u2019s evolution analyzed over time.<\/span><\/p>\n

However, adjustments can be made when marketing priorities change: adding items related to new aspects of brand image, adapting certain attributes, incorporating new communication or innovation issues, or even revising open-ended questions.<\/span><\/p>\n

Such adjustments must therefore remain measured and methodologically sound. The goal is to maintain a stable foundation for interpretation while allowing the system to reflect changes in the market and the brand\u2019s priorities. <\/span><\/p>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”How do you evaluate the performance of an advertising campaign?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||divi||400″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ text_orientation=”center” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}” module_class=”faq-hover3″ sticky_enabled=”0″]<\/p>\n

Evaluating the performance of an advertising campaign is not limited to looking at the sales it generates. A campaign primarily operates early in the purchase journey, gradually influencing brand awareness, brand image, mental associations, and purchase intentions. <\/span><\/p>\n

Its effectiveness must therefore be analyzed on several levels: the message\u2019s ability to capture attention, be understood and remembered, as well as its power to persuade different target audiences. Depending on the stage of the consumer journey, a campaign can serve to attract attention by encouraging consideration, or to persuade by building trust and reinforcing the decision to purchase. <\/span><\/p>\n

Performance evaluation is therefore based on measuring these intermediate effects: the message\u2019s appeal, comprehension, recall, credibility, and impact on intentions. It is this comprehensive analysis that allows us to look beyond conversion metrics alone and assess the true effectiveness of a communication campaign. <\/span><\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”What are the performance metrics for an advertising campaign? ” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||divi||400″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ admin_label=”Bascule” _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ text_orientation=”center” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}” module_class=”faq-hover3″ sticky_enabled=”0″]<\/p>\n

Indicators are generally categorized into reach and visibility indicators (exposure, unprompted and prompted brand awareness), message reception indicators (awareness, understanding, recall, and brand attribution), and brand impact indicators (changes in brand image, perceptions, and mental associations).<\/span><\/p>\n

Finally, more advanced metrics make it possible to measure the campaign\u2019s persuasive effectiveness, including the message\u2019s appeal, credibility, and influence on intentions or consideration. These different levels of analysis provide a comprehensive view of advertising performance, going beyond conversion results alone. <\/span><\/p>\n

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They trust<\/span> us<\/h2>\n

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<\/span> Home<\/span><\/a><\/span> $<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div> Brand Experience Measuring the emotional perception of your brandCompetitive differentiation, perceived value creation: studies to grow your brands.A strong and well-positioned brand is a driver of growth. It fosters competitive differentiation, creates perceived value, promotes customer retention, allows for range and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1815","page","type-page","status-publish","hentry"],"yoast_head":"\nBrand Experience Studies of behavior - Ad'Hoc Research<\/title>\n<meta name=\"description\" content=\"Quantified measurement of the strength of a brand in its markets to enable the analysis and management of your brand equity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhocresearch.com\/en\/brand-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Experience\" \/>\n<meta property=\"og:description\" content=\"Quantified measurement of the strength of a brand in its markets to enable the analysis and management of your brand equity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adhocresearch.com\/en\/brand-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad'Hoc Research\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T13:55:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/brand-experience\\\/\",\"url\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/brand-experience\\\/\",\"name\":\"Brand Experience Studies of behavior - 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