{"id":1835,"date":"2023-06-02T15:33:17","date_gmt":"2023-06-02T13:33:17","guid":{"rendered":"https:\/\/adhocresearch.com\/product-innovation-experience\/"},"modified":"2026-02-17T14:21:05","modified_gmt":"2026-02-17T13:21:05","slug":"product-innovation-experience","status":"publish","type":"page","link":"https:\/\/adhocresearch.com\/en\/product-innovation-experience\/","title":{"rendered":"Product & Innovation Experience"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.21.0″ background_color=”#f0f0f0″ use_background_color_gradient=”on” background_color_gradient_direction=”91deg” background_color_gradient_stops=”#f0f0f0 44%|rgba(240,240,240,0) 64%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Product-innovation-adHoc.jpg” background_size=”initial” background_position=”center_right” height=”430px” custom_padding=”8%||8%||false|false” custom_css_before=”content:%22%22;||position:absolute;||width:100%;||height:100%;||top:0px;||left:0px;||background-color:#fff;||opacity:0.4;” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Hero Area” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-150px|auto|-86px|auto|false|false” custom_padding=”16px||||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”80px||80px|” global_colors_info=”{}” custom_padding__hover=”|||”][lwp_divi_breadcrumbs font_icon=”$||divi||400″ use_custom_home_link=”off” link_color=”#333333″ separator_color=”#333333″ current_text_color=”#333333″ _builder_version=”4.22.1″ _module_preset=”default” module_font=”ReadexPro VariableFont_HEXPwght|300|||||||” module_font_size=”13px” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”][\/lwp_divi_breadcrumbs][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” header_font=”|600|||||||” header_text_color=”#252525″ header_font_size=”25px” header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”48px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”18px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Product <\/span> &<\/span> Innovation <\/span> experience<\/span><\/h2>\n

<\/span><\/p>\n

<\/span><\/p>\n

Evaluate, prioritize, validate: idea tests, concept tests, product tests.<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.17.6″ background_enable_image=”off” background_position=”top_center” custom_padding=”0px||57px|0px|false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” vertical_offset=”-80px” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” min_height=”405.8px” custom_margin=”|auto|0px|auto|false|false” custom_padding=”77px|150px|10px|150px|false|true” custom_padding_tablet=”|50px||50px|true|true” custom_padding_phone=”59px|20px|59px|20px|true|true” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

To assess consumers\u2019 experience<\/span> with your products, and identify opportunities<\/span> for adopting your innovations.<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-10px||||false|false” custom_padding=”0%||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” max_width=”970px” custom_margin=”-58px|auto||auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our product experience studies encompass all sensory, emotional and functional dimensions that contribute to the consumer\u2019s overall experience with the product. The goal of our approach is to understand how consumers perceive and live this experience, in order to optimise the product\u2019s design, positioning and communication.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

As to the assessment of innovations, it focuses on understanding the consumer\u2019s adoption and reception of an innovation. It aims to assess the perceived attractiveness, relevance and advantages of the innovation, as well as factors that may influence its adoption.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” max_width=”970px” custom_margin=”16px|auto||auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

By combining these approaches, our solutions help you understand consumers\u2019 expectations and preferences, assess their experience with the product, identify opportunities for improvement, define launching strategies and maximise consumers\u2019 adoption and satisfaction.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” module_class=”hdown_bouton” _builder_version=”4.21.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” background_color=”#FFFFFF” position_origin_a=”bottom_center” vertical_offset=”-44px” z_index=”500″ vertical_offset_tablet=”” vertical_offset_phone=”” vertical_offset_last_edited=”on|phone” max_width=”528px” max_width_tablet=”189px” max_width_phone=”203px” max_width_last_edited=”on|tablet” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”100px||||false|false” custom_padding=”20px|40px|20px|20px|true|false” custom_padding_tablet=”30px|0px|30px|0px|false|true” custom_padding_phone=”10px|5px|30px|5px|false|true” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2MSJ9fQ==@” custom_css_main_element=”||” border_radii=”on|200px|200px|200px|200px” border_radii_tablet=”on|46px|46px|46px|46px” border_radii_phone=”on|46px|46px|46px|46px” border_radii_last_edited=”on|phone” box_shadow_style=”preset1″ global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background_enable_color__hover=”on”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/i.png” title_text=”i” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” max_width_tablet=”” max_width_phone=”30%” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” text_text_color=”#000000″ text_line_height=”1.2em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” custom_margin=”19px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”-11px||||false|false” custom_margin_last_edited=”on|phone” text_text_color_tablet=”#000000″ text_text_color_phone=”#000000″ text_text_color_last_edited=”on|desktop” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” text_text_color__hover_enabled=”on|hover” text_text_color__hover=”#000000″]<\/p>\n

<\/span>Discover our qualitative, quantitative, and hybrid research solutions.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.17.6″ background_enable_image=”off” background_position=”top_center” custom_padding=”0px||57px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our products experience<\/span> & innovation<\/span> studies<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-10px||||false|false” custom_padding=”0%||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

In a constantly evolving environment, the structure of the products\u2019 portfolio must be regularly reassessed, which implies optimisations, abandonments and the launching of new products. Our studies help you at each step of the process. Our studies help you at each step of the process.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/picto-c.png” title_text=”picto-c” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

UX and design thinking<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”b20431da-a961-4b1d-a4c3-f38df74fd5b3″ text_font=”|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

A methodological approach centered around the user, that is creative and effective to enable the development of products and services that provide customers with genuine satisfaction and value.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/PictoB-06.png” title_text=”PictoB-06″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Concept testing<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”b20431da-a961-4b1d-a4c3-f38df74fd5b3″ text_font=”|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

From sketches, models, videos or functional prototypes – depending on the concept\u2019s development stage – we analyse its perceived value and its capacity to stand out from the competition, so that you can make informed decisions on the continuation of development and adaptation.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/PictoB-03.png” title_text=”PictoB-03″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Ideas screening<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”b20431da-a961-4b1d-a4c3-f38df74fd5b3″ text_font=”|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

As a crucial step in the development process of products or services, our approach helps you select the most promising and viable ideas to challenge development teams while keeping risks to a minimum.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/PictoB-05.png” title_text=”PictoB-05″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Pack testing<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”b20431da-a961-4b1d-a4c3-f38df74fd5b3″ text_font=”|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

A methodology aimed at optimising the design of a pack. We assess its visual impact and its efficacy: recognition, relevance of the message and understanding, differentiation.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/PictoB-04.png” title_text=”PictoB-04″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Price testing<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”b20431da-a961-4b1d-a4c3-f38df74fd5b3″ text_font=”|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

An approach that focuses on the relative importance of each attribute of the product in the purchase decision, in order to understand how the demand for the product varies according to price evolution.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/PictoB-06.png” title_text=”PictoB-06″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Product optimisation testing<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”b20431da-a961-4b1d-a4c3-f38df74fd5b3″ text_font=”|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Test aimed at assessing modifications or adjustments, and approach involving listening to customers in order to constantly improve products and maintain competitiveness on the market.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” module_class=”hdown_bouton” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” position_origin_a=”bottom_center” vertical_offset=”-40px” z_index=”500″ vertical_offset_tablet=”” vertical_offset_phone=”” vertical_offset_last_edited=”on|phone” max_width=”400px” max_width_tablet=”189px” max_width_phone=”203px” max_width_last_edited=”on|tablet” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”50px||||false|false” custom_padding=”20px|40px|20px|20px|true|false” custom_padding_tablet=”30px|0px|30px|0px|false|true” custom_padding_phone=”10px|5px|30px|5px|false|true” link_option_url=”\/#expertises” custom_css_main_element=”||” border_radii=”on|200px|200px|200px|200px” border_radii_tablet=”on|46px|46px|46px|46px” border_radii_phone=”on|46px|46px|46px|46px” border_radii_last_edited=”on|phone” box_shadow_style=”preset1″ global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background_enable_color__hover=”on”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/flecches-rouge.png” title_text=”flecches-rouge” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” max_width_tablet=”” max_width_phone=”30%” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” text_text_color=”#000000″ text_line_height=”1.2em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” custom_margin=”17px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”-11px||||false|false” custom_margin_last_edited=”on|phone” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgzMSJ9fQ==@” text_text_color_tablet=”#000000″ text_text_color_phone=”#000000″ text_text_color_last_edited=”on|desktop” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” text_text_color__hover_enabled=”on|hover” text_text_color__hover=”#000000″]<\/p>\n

<\/span>Discover our other fields of expertise<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”Our Latest Projects Section” _builder_version=”4.21.0″ background_color=”#f7f7f7″ background_color_gradient_direction=”100deg” background_image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Cercle-Logo-gris.png” background_size=”initial” background_position=”center_right” custom_margin=”||||false|false” custom_padding=”5%||10%||false|false” bottom_divider_style=”ramp2″ global_colors_info=”{}”][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.21.0″ text_font=”Poppins||||||||” text_line_height=”1.8em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” max_width=”550px” module_alignment=”center” custom_margin=”||10px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our solutions<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.21.0″ width=”100%” width_tablet=”50%” width_phone=”50%” width_last_edited=”on|phone” max_width=”1202px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(0,0,0,0.3)” custom_padding=”|||” link_option_url=”https:\/\/adhocresearch.com\/nos-solutions\/#ancrequali” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”qualitative studies” image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Threepeople.png” content_max_width=”100%” image_icon_background_color_tablet=”” image_icon_background_color_phone=”” image_icon_background_color_last_edited=”on|desktop” _builder_version=”4.21.0″ _module_preset=”58e41a12-d2dc-4bc3-82a3-e7e2a77a32bd” header_font=”ReadexPro VariableFont_HEXPwght||||||||” header_text_color=”#000000″ header_font_size=”20px” header_line_height=”1.6em” body_font=”ReadexPro VariableFont_HEXPwght||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” background_color=”#FFFFFF” background_enable_image=”off” text_orientation=”center” custom_margin=”||||false|false” custom_margin_tablet=”0vw||30px||false|false” custom_margin_phone=”0vw||30px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”30px|20px|30px|20px|true|true” animation=”off” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset3″ box_shadow_vertical=”40px” box_shadow_blur=”60px” box_shadow_spread=”-10px” box_shadow_color=”rgba(0,0,0,0.1)” locked=”off” global_colors_info=”{}” background__hover_enabled=”on|hover” background_enable_image__hover=”off” background_image__hover=”” child_filter_brightness__hover=”100%” child_filter_brightness__hover_enabled=”on|desktop” body_text_color__hover=”#FFFFFF” body_text_color__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background_enable_color__hover=”on” image_icon_background_color__hover_enabled=”on|hover” image_icon_background_color__hover=”RGBA(255,255,255,0)” child_filter_saturate__hover_enabled=”on|hover” header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#FFFFFF”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(0,0,0,0.3)” custom_padding=”|||” link_option_url=”https:\/\/adhocresearch.com\/nos-solutions\/#ancrequanti” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”quantitative studies” image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/05\/iconecartehome2.png” content_max_width=”100%” image_icon_background_color_tablet=”” image_icon_background_color_phone=”” image_icon_background_color_last_edited=”on|desktop” _builder_version=”4.21.0″ _module_preset=”58e41a12-d2dc-4bc3-82a3-e7e2a77a32bd” header_font=”ReadexPro VariableFont_HEXPwght||||||||” header_text_color=”#000000″ header_font_size=”20px” header_line_height=”1.6em” body_font=”ReadexPro VariableFont_HEXPwght||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” background_color=”#FFFFFF” background_enable_image=”off” text_orientation=”center” custom_margin=”||||false|false” custom_margin_tablet=”0vw||30px||false|false” custom_margin_phone=”0vw||30px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”30px|20px|30px|20px|true|true” animation=”off” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset3″ box_shadow_vertical=”40px” box_shadow_blur=”60px” box_shadow_spread=”-10px” box_shadow_color=”rgba(0,0,0,0.1)” locked=”off” global_colors_info=”{}” background_enable_image__hover=”off” child_filter_brightness__hover=”100%” child_filter_brightness__hover_enabled=”on|desktop” body_text_color__hover=”#FFFFFF” body_text_color__hover_enabled=”on|hover” header_text_color__hover=”#FFFFFF” header_text_color__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background__hover_enabled=”on|hover” image_icon_background_color__hover=”RGBA(255,255,255,0)” image_icon_background_color__hover_enabled=”on|hover” background_enable_color__hover=”on” child_filter_saturate__hover_enabled=”on|hover”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(0,0,0,0.3)” custom_padding=”|||” link_option_url=”https:\/\/adhocresearch.com\/nos-solutions\/#ancresocial” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”social media studies” image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/05\/iconecartehome3.png” content_max_width=”100%” image_icon_background_color_tablet=”” image_icon_background_color_phone=”” image_icon_background_color_last_edited=”on|desktop” _builder_version=”4.21.0″ _module_preset=”58e41a12-d2dc-4bc3-82a3-e7e2a77a32bd” header_font=”ReadexPro VariableFont_HEXPwght||||||||” header_text_color=”#000000″ header_font_size=”20px” header_line_height=”1.6em” body_font=”ReadexPro VariableFont_HEXPwght||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” background_color=”#FFFFFF” background_enable_image=”off” text_orientation=”center” custom_margin=”||||false|false” custom_margin_tablet=”0vw||30px||false|false” custom_margin_phone=”0vw||30px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”30px|20px|30px|20px|true|true” animation=”off” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset3″ box_shadow_vertical=”40px” box_shadow_blur=”60px” box_shadow_spread=”-10px” box_shadow_color=”rgba(0,0,0,0.1)” locked=”off” global_colors_info=”{}” background_enable_image__hover=”off” child_filter_brightness__hover=”100%” child_filter_brightness__hover_enabled=”on|desktop” body_text_color__hover=”#FFFFFF” body_text_color__hover_enabled=”on|hover” header_text_color__hover=”#FFFFFF” header_text_color__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background__hover_enabled=”on|hover” image_icon_background_color__hover=”RGBA(255,255,255,0)” image_icon_background_color__hover_enabled=”on|hover” background_enable_color__hover=”on” child_filter_saturate__hover_enabled=”on|hover”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”5%||5%||false|false” global_module=”698″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”100px|30px|100px|30px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

They trust<\/span> us<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-10px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][ba_image_carousel slide_spacing=”40px” nav_bg=”rgba(221,221,221,0.5)” nav_pos_x=”-60px” nav_border_style=”none” slide_count_tablet=”2″ slide_count_phone=”1″ slide_count_last_edited=”on|phone” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][ba_image_carousel_child admin_title=”Mane” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Fichier-1.png” photo_alt=”Mane” image_height=”1px” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”Capi” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Fichier-15.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”Tam” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Fichier-3.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”Salomon” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/07\/Salomon-logo-1536×959-1.png” content_width=”70%” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”RATP” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Fichier-5.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”Optibus” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Fichier-6.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”LFB” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Fichier-8.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”Givaudan” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Fichier-9.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”Lactalis” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Fichier-10.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”Keolis” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Fichier-11.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”Atlantic” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Fichier-12.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”Seb” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Fichier-13.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”Ekibio” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Fichier-14.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”Divia” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/07\/DIVIA.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child admin_title=”Sytral mobilit\u00e9” photo=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/07\/sytral-mobilit\u201as.png” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][\/ba_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\t
<\/span> Home<\/span><\/a><\/span> $<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div> Product & Innovation experience Evaluate, prioritize, validate: idea tests, concept tests, product tests.To assess consumers\u2019 experience with your products, and identify opportunities for adopting your innovations.Our product experience studies encompass all sensory, emotional and functional dimensions that contribute to the consumer\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1835","page","type-page","status-publish","hentry"],"yoast_head":"\nAd'Hoc Research - Product and Innovation Experience<\/title>\n<meta name=\"description\" content=\"We support you in conducting your idea tests, concept tests, and product tests.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhocresearch.com\/en\/product-innovation-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad'Hoc Research - Product and Innovation Experience\" \/>\n<meta property=\"og:description\" content=\"We support you in conducting your idea tests, concept tests, and product tests.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adhocresearch.com\/en\/product-innovation-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad'Hoc Research\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T13:21:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"30 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/product-innovation-experience\\\/\",\"url\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/product-innovation-experience\\\/\",\"name\":\"Ad'Hoc Research - Product and Innovation Experience\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/#website\"},\"datePublished\":\"2023-06-02T13:33:17+00:00\",\"dateModified\":\"2026-02-17T13:21:05+00:00\",\"description\":\"We support you in conducting your idea tests, concept tests, and product tests.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/product-innovation-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adhocresearch.com\\\/en\\\/product-innovation-experience\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/product-innovation-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product & Innovation Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/\",\"name\":\"Ad'Hoc Research\",\"description\":\"La r\u00e9f\u00e9rence en mati\u00e8re d'\u00c9tude de comportements clients\",\"publisher\":{\"@id\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/#organization\",\"name\":\"Ad'Hoc Research\",\"url\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adhocresearch.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Design-sans-titre-1.png\",\"contentUrl\":\"https:\\\/\\\/adhocresearch.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Design-sans-titre-1.png\",\"width\":112,\"height\":112,\"caption\":\"Ad'Hoc Research\"},\"image\":{\"@id\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ad'Hoc Research - Product and Innovation Experience","description":"We support you in conducting your idea tests, concept tests, and product tests.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adhocresearch.com\/en\/product-innovation-experience\/","og_locale":"en_US","og_type":"article","og_title":"Ad'Hoc Research - Product and Innovation Experience","og_description":"We support you in conducting your idea tests, concept tests, and product tests.","og_url":"https:\/\/adhocresearch.com\/en\/product-innovation-experience\/","og_site_name":"Ad'Hoc Research","article_modified_time":"2026-02-17T13:21:05+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"30 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adhocresearch.com\/en\/product-innovation-experience\/","url":"https:\/\/adhocresearch.com\/en\/product-innovation-experience\/","name":"Ad'Hoc Research - Product and Innovation Experience","isPartOf":{"@id":"https:\/\/adhocresearch.com\/en\/#website"},"datePublished":"2023-06-02T13:33:17+00:00","dateModified":"2026-02-17T13:21:05+00:00","description":"We support you in conducting your idea tests, concept tests, and product tests.","breadcrumb":{"@id":"https:\/\/adhocresearch.com\/en\/product-innovation-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adhocresearch.com\/en\/product-innovation-experience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adhocresearch.com\/en\/product-innovation-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/adhocresearch.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Product & Innovation Experience"}]},{"@type":"WebSite","@id":"https:\/\/adhocresearch.com\/en\/#website","url":"https:\/\/adhocresearch.com\/en\/","name":"Ad'Hoc Research","description":"La r\u00e9f\u00e9rence en mati\u00e8re d'\u00c9tude de comportements clients","publisher":{"@id":"https:\/\/adhocresearch.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adhocresearch.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adhocresearch.com\/en\/#organization","name":"Ad'Hoc Research","url":"https:\/\/adhocresearch.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adhocresearch.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/adhocresearch.com\/wp-content\/uploads\/2026\/01\/Design-sans-titre-1.png","contentUrl":"https:\/\/adhocresearch.com\/wp-content\/uploads\/2026\/01\/Design-sans-titre-1.png","width":112,"height":112,"caption":"Ad'Hoc Research"},"image":{"@id":"https:\/\/adhocresearch.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/adhocresearch.com\/en\/wp-json\/wp\/v2\/pages\/1835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adhocresearch.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adhocresearch.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adhocresearch.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adhocresearch.com\/en\/wp-json\/wp\/v2\/comments?post=1835"}],"version-history":[{"count":9,"href":"https:\/\/adhocresearch.com\/en\/wp-json\/wp\/v2\/pages\/1835\/revisions"}],"predecessor-version":[{"id":2336,"href":"https:\/\/adhocresearch.com\/en\/wp-json\/wp\/v2\/pages\/1835\/revisions\/2336"}],"wp:attachment":[{"href":"https:\/\/adhocresearch.com\/en\/wp-json\/wp\/v2\/media?parent=1835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}