{"id":1838,"date":"2023-06-02T09:51:22","date_gmt":"2023-06-02T07:51:22","guid":{"rendered":"https:\/\/adhocresearch.com\/customer-experience\/"},"modified":"2026-02-16T16:06:42","modified_gmt":"2026-02-16T15:06:42","slug":"customer-experience","status":"publish","type":"page","link":"https:\/\/adhocresearch.com\/en\/customer-experience\/","title":{"rendered":"Customer Experience"},"content":{"rendered":"

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Customer<\/span> Experience<\/span><\/h1>\n

Measuring your products\u2019 performance<\/p>\n

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Are your customers benefitting from the best experience?<\/h2>\n

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UX and CX: understanding, measuring and improving are your key challenges<\/p>\n

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Studying customer experience is essential to understand customers\u2019 expectations and needs, improve their satisfaction and increase loyalty, solve problems, stand out from the competition and optimise operational efficacy Our customer experience studies aim at helping companies create positive and memorable experiences for their customers, thus fostering their long term success.<\/p>\n

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By combining various satisfaction indicators, analysing purchase journeys, and measuring the produced quality, our solutions enable you to obtain in-depth information on customers\u2019 satisfaction, effort and loyalty, and to take appropriate measures to improve performance.<\/p>\n

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<\/span>Discover our qualitative, quantitative, and hybrid research solutions.<\/p>\n

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KPIs<\/span> of customer satisfaction<\/h2>\n

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AD\u2019HOC RESEARCH supports you occasionally or longitudinally to measure the key indicators of your performance.<\/h3>\n

 <\/p>\n

Consumers\u2019 experiences are complex –<\/strong> in order to measure the efficacy of your CX programme, it is important to assess the different components of your customers\u2019 satisfaction.<\/p>\n

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CSAT<\/h5>\n

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The Customer Satisfaction Score is an indicator that measures customers\u2019 overall satisfaction using a rating scale. The average score provided is an aggregated measure that makes it possible to compare different products and services over time.<\/p>\n

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NPS<\/h5>\n

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The Net Promoter Score is an indicator of customers\u2019 propensity to recommend the company, its products or services to other consumers. It measures the loyalty and engagement of customers towards the brand.<\/p>\n

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CES<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”b20431da-a961-4b1d-a4c3-f38df74fd5b3″ text_font=”|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_5_font_size_tablet=”15px” header_5_font_size_phone=”16px” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

The Customer Effort Score assesses the effort perceived by customers when they interact with the company. It measures the easiness of use and the efficacy of the customer service process. It aims at identifying sticking points that could cause customer satisfaction or loyalty to drop.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.21.0″ background_color=”#f0f0f0″ background_image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/section-bg-graph.png” background_position=”top_center” custom_padding=”100px||100px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_5_font_size_tablet=”15px” header_5_font_size_phone=”16px” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

CX<\/span>: the Purchase Journey<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-10px||||false|false” custom_padding=”0%||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_5_font_size_tablet=”15px” header_5_font_size_phone=”16px” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Recognition of the need, search for information, comparison, decision\/purchase, and post-purchase phase are all steps and opportunities for customers to interact with your category, your brand, your store and your facility, that purchase journeys can decipher to maintain and develop your position on the market.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_5_font_size_tablet=”15px” header_5_font_size_phone=”16px” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

We offer two approaches to study the purchase journey<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|100px||100px|false|false” custom_padding_tablet=”|100px||100px|false|false” custom_padding_phone=”|20px||20px|false|true” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/picto-c.png” title_text=”picto-c” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Inlab approach<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”b20431da-a961-4b1d-a4c3-f38df74fd5b3″ text_font=”|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_5_font_size_tablet=”15px” header_5_font_size_phone=”16px” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Inlab approach with qualitative in-depth and\/or hybrid quali\/quanti interview.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_blur=”100px” box_shadow_color=”rgba(194,194,200,0.4)” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/groupe.png” title_text=”groupe” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||60px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”9506056e-1501-4754-9350-df660b326729″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ header_5_font_size=”16px” header_5_letter_spacing=”0px” header_5_line_height=”1em” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Immersive approach<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”b20431da-a961-4b1d-a4c3-f38df74fd5b3″ text_font=”|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_5_font_size_tablet=”15px” header_5_font_size_phone=”16px” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Immersive approach with the QUALICO\u00ae SHOPPER EXPERIENCE\u2122 method<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.21.0″ background_image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Cercles-concentric.png” background_size=”initial” background_position=”top_left” background_horizontal_offset=”-31%” custom_padding=”0px||100px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”100px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_5_font_size_tablet=”15px” header_5_font_size_phone=”16px” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Measuring of service quality<\/h2>\n

Quality monitoring <\/span><\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.22.1″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-10px||||false|false” custom_padding=”0%||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_5_font_size_tablet=”15px” header_5_font_size_phone=”16px” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Whether it be measuring the inherent quality of the proposed services and thus their capacity to satisfy customers\u2019 expressed or implicit needs, or measuring the engagement towards the objectified quality level of a service, our service quality monitoring tools will enable you to manage the attractiveness of your offer depending on your expectations and your customers\u2019 expectations.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_5_font_size_tablet=”15px” header_5_font_size_phone=”16px” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Our one-time or longitudinal studies provide you with key indicators via a dynamic dashboard.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” module_class=”hdown_bouton” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” position_origin_a=”bottom_center” vertical_offset=”-40px” z_index=”500″ vertical_offset_tablet=”” vertical_offset_phone=”” vertical_offset_last_edited=”on|phone” max_width=”400px” max_width_tablet=”189px” max_width_phone=”203px” max_width_last_edited=”on|tablet” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”90px|auto||auto|false|false” custom_padding=”20px|40px|20px|20px|true|false” custom_padding_tablet=”30px|0px|30px|0px|false|true” custom_padding_phone=”10px|5px|30px|5px|false|true” link_option_url=”\/#expertises” custom_css_main_element=”||” border_radii=”on|200px|200px|200px|200px” border_radii_tablet=”on|46px|46px|46px|46px” border_radii_phone=”on|46px|46px|46px|46px” border_radii_last_edited=”on|phone” box_shadow_style=”preset1″ global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background_enable_color__hover=”on”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/flecches-rouge.png” title_text=”flecches-rouge” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” max_width_tablet=”” max_width_phone=”30%” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” text_text_color=”#000000″ text_line_height=”1.2em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ custom_margin=”19px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”-11px||||false|false” custom_margin_last_edited=”on|phone” text_text_color_tablet=”#000000″ text_text_color_phone=”#000000″ text_text_color_last_edited=”on|desktop” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_5_font_size_tablet=”15px” header_5_font_size_phone=”16px” header_5_font_size_last_edited=”on|tablet” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” text_text_color__hover_enabled=”on|hover” text_text_color__hover=”#000000″]<\/p>\n

<\/span>Discover our other fields of expertise<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”Our Latest Projects Section” _builder_version=”4.21.0″ background_color=”#f7f7f7″ background_color_gradient_direction=”100deg” background_image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Cercle-Logo-gris.png” background_size=”initial” background_position=”center_right” custom_margin=”||||false|false” custom_padding=”3%||5%||false|false” bottom_divider_style=”ramp2″ global_colors_info=”{}”][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ custom_margin=”-5px|auto||auto||” custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.22.1″ text_font=”Poppins||||||||” text_line_height=”1.8em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_5_font=”ReadexPro VariableFont_HEXPwght|600|||||||” header_5_text_color=”#252525″ text_orientation=”center” max_width=”550px” module_alignment=”center” custom_margin=”||10px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_5_font_size_tablet=”15px” header_5_font_size_phone=”16px” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Our solutions<\/span><\/h2>\n

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They trust<\/span> us<\/h2>\n

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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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<\/span> Home<\/span><\/a><\/span> $<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div> Customer Experience Measuring your products\u2019 performanceAre your customers benefitting from the best experience?UX and CX: understanding, measuring and improving are your key challengesStudying customer experience is essential to understand customers\u2019 expectations and needs, improve their satisfaction and increase loyalty, solve problems, stand out […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1838","page","type-page","status-publish","hentry"],"yoast_head":"\nAd'Hoc Research - Customer Experience<\/title>\n<meta name=\"description\" content=\"Our Customer Experience studies enable you to measure customer satisfaction and define actions to strengthen customer loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhocresearch.com\/en\/customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad'Hoc Research - 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