{"id":1840,"date":"2023-06-02T09:43:52","date_gmt":"2023-06-02T07:43:52","guid":{"rendered":"https:\/\/adhocresearch.com\/market-insights\/"},"modified":"2026-02-17T14:19:33","modified_gmt":"2026-02-17T13:19:33","slug":"market-insights","status":"publish","type":"page","link":"https:\/\/adhocresearch.com\/en\/market-insights\/","title":{"rendered":"Market Insights"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.22.1&#8243; background_color=&#8221;#f0f0f0&#8243; background_image=&#8221;https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/market-insights-1-AdHoc.jpg&#8221; height=&#8221;430px&#8221; custom_padding=&#8221;8%||8%|&#8221; custom_css_before=&#8221;content:%22%22;||position:absolute;||width:100%;||height:100%;||top:0px;||left:0px;||background-color:#fff;||opacity:0.4;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Hero Area&#8221; _builder_version=&#8221;4.22.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;-150px||||false|false&#8221; custom_padding=&#8221;16px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;80px||80px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][lwp_divi_breadcrumbs font_icon=&#8221;&#x24;||divi||400&#8243; link_color=&#8221;#333333&#8243; current_text_color=&#8221;#333333&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; module_font=&#8221;ReadexPro VariableFont_HEXPwght|300|||||||&#8221; module_font_size=&#8221;13px&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/lwp_divi_breadcrumbs][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;ReadexPro VariableFont_HEXPwght||||||||&#8221; text_text_color=&#8221;#333333&#8243; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#252525&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#252525&#8243; header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #333333;\">Market<\/span><span class=\"text_red\"> Insights<\/span><\/h1>\n<p style=\"text-align: center;\">Understanding your markets\u2019 evolution<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Service Section&#8221; 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_module_preset=&#8221;default&#8221; text_font=&#8221;ReadexPro VariableFont_HEXPwght|300|||||||&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#252525&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#252525&#8243; header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; text_orientation=&#8221;center&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Analysing the <span class=\"text_red\">behaviour of your targets<\/span> to serve your marketing strategy<\/h2>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;bottom&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.21.0&#8243; 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header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; text_orientation=&#8221;center&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">As consumers are difficult to figure out, your expectations are manifold and tailor-made can sometimes be the solution, AD\u2019HOC RESEARCH helps you implement an information escalation project fully adapted to your goals.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; header_font=&#8221;|700|||||||&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Our U&amp;A studies help you understand consumers\u2019 behaviours, habits, opinions and attitudes towards a product, a brand or a specific market. Our studies also provide a detailed image of current and potential customers, their motivations, their preferences and their needs.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#252525&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#252525&#8243; header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||20px|false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; border_width_left=&#8221;4px&#8221; border_color_left=&#8221;#c61a4b&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>To enable you to develop products that meet consumers\u2019 needs and preferences<\/p>\n<p>To help brands position themselves on the market and fine-tune their communication strategy<\/p>\n<p>To determine the most relevant market segments<\/p>\n<p>To identify sales potential<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#252525&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#252525&#8243; header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our studies offer flexibility and strong adaptability to your sector and your targets. They are tailor-made to meet your specific needs and provide you with precise and detailed information to enable you to make better informed strategic decisions.<\/p>\n<p>Our &#8211; often hybrid &#8211; approach proposes an exploratory qualitative phase to allow for the implementation of a targeted and efficient quantitative study.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Service Section&#8221; _builder_version=&#8221;4.21.0&#8243; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;50px||57px|0px|false|false&#8221; custom_padding_tablet=&#8221;50px||57px|0px|false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; top_divider_style=&#8221;waves2&#8243; top_divider_color=&#8221;#f4f4f4&#8243; top_divider_height=&#8221;104px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;94px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#252525&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#252525&#8243; header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span class=\"text_red\">Potential<\/span> studies<\/h2>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;bottom&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-16px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;The goal is to anticipate the potential success of a new product or service or of a new establishment before its final launch.&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;6d91940c-5ad6-4bcf-8dd7-1763f4f159d1&#8243; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#7c7c7c&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Our approach is frequently threefold: documentary, quantitative and qualitative. The study provides concrete answers and recommendations regarding development areas to prioritise.&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;6d91940c-5ad6-4bcf-8dd7-1763f4f159d1&#8243; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#7c7c7c&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Service Section&#8221; _builder_version=&#8221;4.17.6&#8243; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;0px||100px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#252525&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#252525&#8243; header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span class=\"text_red\">Shopper<\/span> studies<\/h2>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;bottom&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-16px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#252525&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#252525&#8243; header_2_font_size=&#8221;40px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#252525&#8243; header_3_font_size=&#8221;20px&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>We offer immersive studies in order to understand more and more complex behaviours. 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global_colors_info=&#8221;{}&#8221;][\/ba_image_carousel_child][ba_image_carousel_child admin_title=&#8221;Divia&#8221; photo=&#8221;https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/07\/DIVIA.png&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_image_carousel_child][ba_image_carousel_child admin_title=&#8221;Sytral mobilit\u00e9&#8221; photo=&#8221;https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/07\/sytral-mobilit\u201as.png&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_image_carousel_child][\/ba_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/adhocresearch.com\/en\/\" class=\"home\"><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">&#x24;<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Market Insights Understanding your markets\u2019 evolutionAnalysing the behaviour of your targets to serve your marketing strategyAs consumers are difficult to figure out, your expectations are manifold and tailor-made can sometimes be the solution, AD\u2019HOC RESEARCH helps you implement an information escalation project fully adapted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1840","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market Insights - Ad&#039;Hoc Research<\/title>\n<meta name=\"description\" content=\"Our Market Insights studies provide you with analyses to help you better understand your markets and customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhocresearch.com\/en\/market-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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