{"id":1840,"date":"2023-06-02T09:43:52","date_gmt":"2023-06-02T07:43:52","guid":{"rendered":"https:\/\/adhocresearch.com\/market-insights\/"},"modified":"2026-07-29T16:18:55","modified_gmt":"2026-07-29T14:18:55","slug":"market-insights","status":"publish","type":"page","link":"https:\/\/adhocresearch.com\/en\/market-insights\/","title":{"rendered":"Market Insights"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.22.1″ background_color=”#f0f0f0″ background_image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/market-insights-1-AdHoc.jpg” height=”430px” custom_padding=”8%||8%|” custom_css_before=”content:%22%22;||position:absolute;||width:100%;||height:100%;||top:0px;||left:0px;||background-color:#fff;||opacity:0.4;” global_colors_info=”{}”][et_pb_row admin_label=”Hero Area” _builder_version=”4.22.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-150px||||false|false” custom_padding=”16px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”80px||80px|” global_colors_info=”{}” custom_padding__hover=”|||”][lwp_divi_breadcrumbs font_icon=”$||divi||400″ link_color=”#333333″ current_text_color=”#333333″ _builder_version=”4.22.1″ _module_preset=”default” module_font=”ReadexPro VariableFont_HEXPwght|300|||||||” module_font_size=”13px” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”][\/lwp_divi_breadcrumbs][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” text_text_color=”#333333″ header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Market<\/span> Insights<\/span><\/h1>\n

Understanding your markets\u2019 evolution<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.17.6″ background_enable_image=”off” background_position=”top_center” custom_padding=”0px||57px|0px|false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” vertical_offset=”-80px” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”80px|150px|29px|150px|false|true” custom_padding_tablet=”|50px||50px|true|true” custom_padding_phone=”|10px||10px|true|true” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght|300|||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Analysing the behaviour of your targets<\/span> to serve your marketing strategy<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-73px|auto||auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_text_color=”#7c7c7c” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

As consumers are difficult to figure out, your expectations are manifold and tailor-made can sometimes be the solution, AD\u2019HOC RESEARCH helps you implement an information escalation project fully adapted to your goals.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our studies enable you to make informed decisions regarding product development, market positioning, pricing and communication.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.21.0″ background_enable_image=”off” background_size=”initial” background_position=”bottom_left” background_horizontal_offset=”-95%” background_vertical_offset=”100%” custom_margin=”-12px||||false|false” custom_padding=”0px||57px|0px|false|false” bottom_divider_style=”waves2″ bottom_divider_color=”#f4f4f4″ bottom_divider_height=”426px” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”50px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Usage<\/span> and attitude<\/span> studies<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-10px||||false|false” custom_padding=”0%||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”50px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_line_height=”1.8em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our U&A studies help you understand consumers\u2019 behaviours, habits, opinions and attitudes towards a product, a brand or a specific market. Our studies also provide a detailed image of current and potential customers, their motivations, their preferences and their needs. <\/p>\n

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To enable you to develop products that meet consumers\u2019 needs and preferences<\/p>\n

To help brands position themselves on the market and fine-tune their communication strategy<\/p>\n

To determine the most relevant market segments<\/p>\n

To identify sales potential<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_line_height=”1.8em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our studies offer flexibility and strong adaptability to your sector and your targets. They are tailor-made to meet your specific needs and provide you with precise and detailed information to enable you to make better informed strategic decisions. <\/p>\n

Our – often hybrid – approach proposes an exploratory qualitative phase to allow for the implementation of a targeted and efficient quantitative study.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Service Section” _builder_version=”4.21.0″ background_enable_image=”off” background_position=”top_center” custom_padding=”50px||57px|0px|false|false” custom_padding_tablet=”50px||57px|0px|false|false” custom_padding_phone=”0px||||false|false” top_divider_style=”waves2″ top_divider_color=”#f4f4f4″ top_divider_height=”104px” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”94px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Potential<\/span> studies<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-16px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”The goal is to anticipate the potential success of a new product or service or of a new establishment before its final launch.” _builder_version=”4.22.1″ _module_preset=”6d91940c-5ad6-4bcf-8dd7-1763f4f159d1″ header_font=”||||||||” header_text_color=”#7c7c7c” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Our approach is frequently threefold: documentary, quantitative and qualitative. The study provides concrete answers and recommendations regarding development areas to prioritise. ” _builder_version=”4.22.1″ _module_preset=”6d91940c-5ad6-4bcf-8dd7-1763f4f159d1″ header_font=”||||||||” header_text_color=”#7c7c7c” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.17.6″ background_enable_image=”off” background_position=”top_center” custom_padding=”0px||100px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Shopper<\/span> studies<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-16px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||17px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”||||||||” text_line_height=”1.8em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

We offer immersive studies in order to understand more and more complex behaviours. The QUALICO\u00ae SHOPPER EXPERIENCE\u2122<\/strong> method questions and observes the consumer in situ while they interact with the product or service offer. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/portrait-homme-bonnet-1.png” alt=”Shopper studies- market insights” title_text=”portrait homme bonnet” _builder_version=”4.22.1″ _module_preset=”default” max_width_tablet=”51%” max_width_phone=”88%” max_width_last_edited=”on|phone” custom_margin=”|50px||-50px|false|false” custom_margin_tablet=”|50px||-50px|false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||0px|false|false” global_colors_info=”{}” custom_margin__hover_enabled=”on|desktop” custom_margin__hover=”|50px||-50px|false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

We decipher the buying journey to provide insight into consumers’ decision-making processes.<\/span><\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” module_class=”hdown_bouton” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” position_origin_a=”bottom_center” vertical_offset=”-40px” z_index=”500″ vertical_offset_tablet=”” vertical_offset_phone=”” vertical_offset_last_edited=”on|phone” max_width=”400px” max_width_tablet=”189px” max_width_phone=”203px” max_width_last_edited=”on|tablet” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”50px||||false|false” custom_padding=”20px|40px|20px|20px|true|false” custom_padding_tablet=”30px|0px|30px|0px|false|true” custom_padding_phone=”10px|5px|30px|5px|false|true” link_option_url=”\/#expertises” custom_css_main_element=”||” border_radii=”on|200px|200px|200px|200px” border_radii_tablet=”on|46px|46px|46px|46px” border_radii_phone=”on|46px|46px|46px|46px” border_radii_last_edited=”on|phone” box_shadow_style=”preset1″ global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background_enable_color__hover=”on”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/flecches-rouge.png” title_text=”flecches-rouge” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.22.1″ _module_preset=”default” max_width_tablet=”” max_width_phone=”30%” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”ReadexPro VariableFont_HEXPwght||||||||” text_text_color=”#000000″ text_line_height=”1.2em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” custom_margin=”19px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”-11px||||false|false” custom_margin_last_edited=”on|phone” text_text_color_tablet=”#000000″ text_text_color_phone=”#000000″ text_text_color_last_edited=”on|desktop” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” text_text_color__hover_enabled=”on|hover” text_text_color__hover=”#000000″]<\/p>\n

“><\/span>Discover our other fields of expertise<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”Our Latest Projects Section” _builder_version=”4.21.0″ background_color=”#f7f7f7″ background_color_gradient_direction=”100deg” background_image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Cercle-Logo-gris.png” background_size=”initial” background_position=”center_right” custom_margin=”||||false|false” custom_padding=”5%||7%||false|false” bottom_divider_style=”ramp2″ global_colors_info=”{}”][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.21.0″ text_font=”Poppins||||||||” text_line_height=”1.8em” header_font=”|700|||||||” header_text_color=”#252525″ header_2_font=”|600|||||||” header_2_text_color=”#252525″ header_2_font_size=”40px” header_3_font=”|600|||||||” header_3_text_color=”#252525″ header_3_font_size=”20px” text_orientation=”center” max_width=”550px” module_alignment=”center” custom_margin=”||10px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our solutions<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”bottom” divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.21.0″ width=”100%” width_tablet=”50%” width_phone=”50%” width_last_edited=”on|phone” max_width=”1202px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(0,0,0,0.3)” custom_padding=”|||” link_option_url=”https:\/\/adhocresearch.com\/nos-solutions\/#ancrequali” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”qualitative studies” image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/06\/Threepeople.png” content_max_width=”100%” 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box_shadow_spread=”-10px” box_shadow_color=”rgba(0,0,0,0.1)” locked=”off” global_colors_info=”{}” background__hover_enabled=”on|hover” background_enable_image__hover=”off” background_image__hover=”” child_filter_brightness__hover=”100%” child_filter_brightness__hover_enabled=”on|desktop” body_text_color__hover=”#FFFFFF” body_text_color__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background_enable_color__hover=”on” image_icon_background_color__hover_enabled=”on|hover” image_icon_background_color__hover=”RGBA(255,255,255,0)” child_filter_saturate__hover_enabled=”on|hover” header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#FFFFFF”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(0,0,0,0.3)” custom_padding=”|||” link_option_url=”https:\/\/adhocresearch.com\/nos-solutions\/#ancrequanti” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”quantitative studies” image=”https:\/\/adhocresearch.com\/wp-content\/uploads\/2023\/05\/iconecartehome2.png” content_max_width=”100%” image_icon_background_color_tablet=”” image_icon_background_color_phone=”” image_icon_background_color_last_edited=”on|desktop” _builder_version=”4.21.0″ _module_preset=”58e41a12-d2dc-4bc3-82a3-e7e2a77a32bd” header_font=”ReadexPro VariableFont_HEXPwght||||||||” header_text_color=”#000000″ header_font_size=”20px” header_line_height=”1.6em” body_font=”ReadexPro VariableFont_HEXPwght||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” background_color=”#FFFFFF” background_enable_image=”off” text_orientation=”center” custom_margin=”||||false|false” custom_margin_tablet=”0vw||30px||false|false” custom_margin_phone=”0vw||30px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”30px|20px|30px|20px|true|true” animation=”off” 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custom_margin_tablet=”0vw||30px||false|false” custom_margin_phone=”0vw||30px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”30px|20px|30px|20px|true|true” animation=”off” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii=”on|24px|24px|24px|24px” box_shadow_style=”preset3″ box_shadow_vertical=”40px” box_shadow_blur=”60px” box_shadow_spread=”-10px” box_shadow_color=”rgba(0,0,0,0.1)” locked=”off” global_colors_info=”{}” background_enable_image__hover=”off” child_filter_brightness__hover=”100%” child_filter_brightness__hover_enabled=”on|desktop” body_text_color__hover=”#FFFFFF” body_text_color__hover_enabled=”on|hover” header_text_color__hover=”#FFFFFF” header_text_color__hover_enabled=”on|hover” background_color__hover=”#c61a4b” background__hover_enabled=”on|hover” image_icon_background_color__hover=”RGBA(255,255,255,0)” image_icon_background_color__hover_enabled=”on|hover” background_enable_color__hover=”on” child_filter_saturate__hover_enabled=”on|hover”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”When should U&A study be conducted?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||fa||900″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ module_class=”faq-hover3″ _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ text_orientation=”center” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

U&A study is conducted when a brand or company needs to better understand a market, its users, and their behaviors.<\/span><\/p>\n

It is particularly useful prior to the launch or repositioning of a product or product line, in order to identify existing uses, uncovered expectations, and opportunities for growth<\/span><\/p>\n

It can also be conducted to segment a market by identifying distinct consumer profiles based on their usage patterns, motivations, and attitudes.<\/span><\/p>\n

It also informs strategic decision-making by providing a structured understanding of consumer dynamics, which is useful for guiding decisions regarding product development, communication, and targeting.<\/span><\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”What is the methodology behind a U&A study?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||fa||900″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ text_orientation=”center” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}” module_class=”faq-hover3″ sticky_enabled=”0″]<\/p>\n

A U&A study is generally based on a structured methodology designed to understand both market usage patterns and consumer attitudes.<\/span><\/p>\n

It may begin with an exploratory, qualitative phase aimed at identifying the key behaviors, motivations, and perceptions related to the category under study. This step helps bring to light the main areas of understanding regarding the market. <\/span><\/p>\n

In a second phase, a quantitative study is conducted to measure these findings on a larger scale. It quantifies usage patterns, assesses attitudes, segments consumers, and validates the hypotheses derived from the exploratory phase. <\/span><\/p>\n

The analysis then combines all the results to produce a structured overview of the market, consumer profiles, and associated opportunities, in order to inform marketing and strategic decisions.<\/span><\/p>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”What is customer segmentation?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||fa||900″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ text_orientation=”center” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}” module_class=”faq-hover3″ sticky_enabled=”0″]<\/p>\n

Customers segmentation is a process that involves grouping consumers into segments based on similar characteristics, needs, behaviors, or expectations. Segmentation serves the purpose of targeting and personalization. <\/span><\/p>\n

In addition to historical criteria (demographic, geographic, socio-professional, or behavior) which are descriptive and static, segmentation should take contextual factors into account: behaviors vary depending on the time, consumption situations, channel, intent, and so on.<\/span><\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”What is a marketing insight?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#FFFFFF” icon_color=”#c61a4b” toggle_icon=”||fa||900″ open_icon_color=”#c61a4b” open_toggle_icon=”||fa||900″ _builder_version=”4.22.1″ _module_preset=”default” title_font=”Open Sans|700|||||||” title_text_align=”center” title_font_size=”16px” title_line_height=”1.5em” closed_title_font=”Open Sans|700|||||||” closed_title_text_align=”center” closed_title_line_height=”1.5em” body_font=”Open Sans||||||||” body_text_align=”center” body_text_color=”#000000″ text_orientation=”center” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” border_color_all=”#e9e9e9″ box_shadow_style=”preset3″ global_colors_info=”{}” module_class=”faq-hover3″ sticky_enabled=”0″]<\/p>\n

A marketing insight is an understanding of customers, a market, or a behavior. It reveals expectations, motivations, or barriers. <\/span><\/p>\n

It is not merely an observation, but rather actionable knowledge that can guide innovation, a product or service offering, brand positioning, or a communication message.<\/span><\/p>\n

Its value lies in its ability to be credible, understandable, and actionable for marketing and innovation teams.<\/span><\/p>\n

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They trust<\/span> us<\/h2>\n

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<\/span> Home<\/span><\/a><\/span> $<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Market Insights Understanding your markets\u2019 evolutionAnalysing the behaviour of your targets to serve your marketing strategyAs consumers are difficult to figure out, your expectations are manifold and tailor-made can sometimes be the solution, AD\u2019HOC RESEARCH helps you implement an information escalation project fully adapted […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1840","page","type-page","status-publish","hentry"],"yoast_head":"\nAd'Hoc Research - Market Insights<\/title>\n<meta name=\"description\" content=\"Our Market Insights studies provide you with analyses to help you better understand your markets and customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhocresearch.com\/en\/market-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Insights\" \/>\n<meta property=\"og:description\" content=\"Our Market Insights studies provide you with analyses to help you better understand your markets and customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adhocresearch.com\/en\/market-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad'Hoc Research\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T14:18:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/market-insights\\\/\",\"url\":\"https:\\\/\\\/adhocresearch.com\\\/en\\\/market-insights\\\/\",\"name\":\"Ad'Hoc Research - 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