For over 30 years
innovative and reliable research solutions, tailored to your industry and your organisation
- To gain in-depth understanding of your markets and your customers
- To manage customer experience
- To make your brands grow
- To help you build and develop successful products and services
Market insight
Market research that provides you with detailed analyses to understand your markets and the behavior of your potential customers.
Customer experience
We provide you with analyses that can help you understand your markets and potential customers
Brand experience
We examine and analyse the perception of all customers’ interactions with your company before, during, and after the purchase.
Product & Innovation
Our brand experience studies provide you with an analysis of your current and prospective customers’ emotions and perceptions towards your brand.
Do you have a research project in France or abroad,
B2C or B2B?
Our experts support you to collect, analyse and render your data. They offer quantitative, qualitative and hybrid custom-made approaches and implementing online collection tools via panels or social networks, face-to-face or telephone.
Multichannel collection
Data visualization
Reporting viewing plateform
KPIs tracking dashboard for longitudinal studies
Research better, faster
with more insights
Authentic insights
Social network intercept
Gain access to the largest panel in the world and connect your brands with consumers via social networks.
Receive your results within a few hours instead of a few weeks.
Go beyond traditional consumer panels.
Use our experts to benefit from a holistic vision of insights.
billion active social networks users in the world
million French users
%
A panel encompassing almost 60 % of the world population
With a strong digital culture and extensive experience with quantitative and qualitative methodologies, our teams are able to conduct, process, and analyse your studies irrespective of the selected methodology with a primary goal: to provide you with information that makes sense and is operational, in order to help you make rational decisions.
For 30 years our team of expert research executives and research directors has been supporting advertisers in France and in over 80 countries.
years of expertise with advertisers
consumers interviewed per year
brands have trusted us
Our solutions
qualitative studies
quantitative studies
social media studies
Who is AD'HOC RESEARCH?
An international marketing research institute based in Lyon. We conduct ad hoc research projects using qualitative, quantitative, and hybrid methodologies adapted to the specific challenges of each project. Our goal is to provide you with useful, structured, and actionable data and insights to help you make informed and rational decisions.
What types of studies does AD’HOC RESEARCH conduct?
AD’HOC RESEARCH designs and conducts qualitative, quantitative, and hybrid research studies in France and internationally.
Our research solutions are tailored to the specific challenges of each project. They can incorporate a wide range of formats, including focus groups, individual interviews, online surveys, Social Network Intercept, home tests, and mixed-method approaches that combine multiple methodologies.
Our innovative approach, particularly through the use of AI when it adds real value — whether in terms of methodological relevance, speed of analysis, enrichment of insights, or budget optimization — lies in our ability to combine traditional and experiential approaches in order to better address the complexity of the topics under study, while also integrating the contexts of consumption and use.
Which sectors does AD’HOC RESEARCH operate in?
AD’HOC RESEARCH operates in France and internationally, conducting marketing research across the FMCG, healthcare, mobility, services, and industrial sectors.
Why work with AD’HOC RESEARCH?
Hiring AD’HOC RESEARCH means choosing a market research institute capable of designing truly customized solutions, combining qualitative, quantitative, hybrid, digital, or experiential approaches as needed, both in France and internationally.
What sets us apart is, first and foremost, our ability to get involved very early in the project lifecycle. We don’t simply carry out a research request: we help our clients clarify their challenges, frame the right questions, and develop the right lines of inquiry. Because meaningful research isn’t just about collecting responses, but about asking the right questions to the right target audience using the right methodology.
We also stand out for our agile and innovative approach: we combine methodologies whenever this enhances the relevance of the findings, and we integrate AI whenever it delivers tangible value in terms of analysis, speed, depth of insights, or budget optimization.
With AD’HOC RESEARCH, you gain a responsive, committed, and rigorous partner capable of transforming collected data into clear, prioritized, and directly actionable insights to inform your marketing, product, communication, and customer experience decisions.
What is an ad hoc market research study?
An ad hoc study is a study tailored to address a specific issue facing a company at a given point in time.
Unlike a standardized or recurring study, it does not rely on a “one-size-fits-all” approach. It starts with the client’s actual question and then defines the most appropriate methodology.
Therefore, the value of an ad hoc study lies in producing specific, reliable, and directly actionable answers that are tailored to the context, objectives, and decisions to be made.
They trust us
