Understanding your markets’ evolution
Analysing the behaviour of your targets to serve your marketing strategy
As consumers are difficult to figure out, your expectations are manifold and tailor-made can sometimes be the solution, AD’HOC RESEARCH helps you implement an information escalation project fully adapted to your goals.
Our studies enable you to make informed decisions regarding product development, market positioning, pricing and communication..
We offer immersive studies in order to understand more and more complex behaviours. The QUALICO® SHOPPER EXPERIENCE™ method questions and observes the consumer in situ while they interact with the product or service offer.
We decipher the buying journey to provide insight into consumers’ decision-making processes.
Discover our other fields of expertise