Our qualitative, quantitative, hybrid, and social network intercept studies
AD’HOC RESEARCH conducts, processes, and analyzes qualitative, quantitative, hybrid, and social network intercept studies in France and internationally, across the FMCG, healthcare, mobility, services, and industrial sectors.
Our qualitative studies solutions
As experts in qualitative methods and analyses, our teams help you conduct your studies in France and abroad. We put the search for the best insights at the heart of the choice of methodology.
Online or in-person focus groups with synchronous groups
Activity logs, such as diaries photo/video reporting
Projective groups and creative/design thinking workshops
Individual interviews, as well as dyads/triads
Bulletin boards: asynchronous groups
QUALICO™ method: visit at point of sale, followed by a more in-depth focus group discussion
Online or face-to-face hybrid quali/quanti approach
Discover our fields of expertise
Our quantitative studies solutions
Our quantitative studies solutions ensure high quality in France and abroad, by relying on innovative collection, processing and analysis tools as well as experts at every step of the realisation process.
Online studies deployed on our platform
Social Network Intercept studies
Homes tests: at-home tests, delivery of products, home use tests
Online studies via email, panellists
Web CATI: decentralised telephone survey solution, multipay platform
Hall-test: in-room tests with recruiting on the street or pre-recruiting
In situ tests: tests at points of sale, facilities, events or fairs
Our online study management platform by contextual and behavioural targeting collects insights of consumers while they’re using social media.
Quality of targeting
Data reliability
Swiftness of results
The questionnaire
We offer you questionnaires that are suitable for social networks
Targeting and sampling
We give you access to target audiences according to a number of sociodemographic, interests and geographic criteria
Online reporting
You have access to the monitoring and results of your study in real time
Our experts commit
We support you at all stages of your project
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Why conduct a qualitative study?
Qualitative studies help gain a deep understanding of consumers’ underlying motivations, their psychological, symbolic, emotional, or practical barriers, as well as their implicit expectations.
They enable an exploration of how a brand, a product or a service is perceived, the spontaneous associations it evokes, and the factors that differentiate it from the competitors.
It also provides insight into the reasons behind behaviors and the meaning customers attach to their experiences.
Why conduct a quantitative study?
Quantitative studies provide insight into consumer behavior, usage patterns, habits, decision-making criteria, and purchasing motivations by measuring what actually influences their decisions.
They can also assess customer satisfaction, loyalty, and the quality of the experience or processes by tracking changes in the customer experience over time.
It also offers the opportunity to test ideas before making a decision (price testing, concept testing, product testing, message or communication testing) in order to validate choices, guide decision-making, and reduce risks.
Finally, it enables companies to segment and better target customers by identifying distinct consumer profiles, helping them tailor their offerings and personalize marketing efforts.
What is the difference between a qualitative study and a quantitative study?
Qualitative studies provide insight into consumers, explore their perceptions, and explain their behaviors.
Quantitative studies measure a phenomenon using numerical data. Quantitative research tells us what is happening and to what extent, while qualitative research helps us understand why it is happening.
How many interviews are conducted in a qualitative study?
The number of interviews depends on the study objectives, the complexity of the topic, and the diversity of respondent profiles. In qualitative studies, there is no fixed sample size: the goal is to reach data saturation, the point at which interviews no longer yield new insights.
In practice, a study typically includes between 15 and 30 individual interviews, to which focus groups may be added as needed.
What is a focus group?
A focus group is based on a group discussion led by a moderator in which several participants discuss a brand, product, or service. It is designed to uncover their perceptions, reactions, and opinions.
It can be conducted in person or online, either synchronously or asynchronously. The goal is to encourage interaction among participants in order to elicit ideas, perspectives, and insights that may not emerge in individual interviews.
