Our qualitative, quantitative, hybrid, and social network intercept studies
AD’HOC RESEARCH conducts, processes, and analyzes qualitative, quantitative, hybrid, and social network intercept studies in France and internationally, across the FMCG, healthcare, mobility, services, and industrial sectors.
Our qualitative studies solutions
As experts in qualitative methods and analyses, our teams help you conduct your studies in France and abroad. We put the search for the best insights at the heart of the choice of methodology.
Online or in-person focus groups with synchronous groups
Activity logs, such as diaries photo/video reporting
Projective groups and creative/design thinking workshops
Individual interviews, as well as dyads/triads
Bulletin boards: asynchronous groups
QUALICO™ method: visit at point of sale, followed by a more in-depth focus group discussion
Online or face-to-face hybrid quali/quanti approach
Discover our fields of expertise
Our quantitative studies solutions
Our quantitative studies solutions ensure high quality in France and abroad, by relying on innovative collection, processing and analysis tools as well as experts at every step of the realisation process.
Online studies deployed on our platform
Social Network Intercept studies
Homes tests: at-home tests, delivery of products, home use tests
Online studies via email, panellists
Web CATI: decentralised telephone survey solution, multipay platform
Hall-test: in-room tests with recruiting on the street or pre-recruiting
In situ tests: tests at points of sale, facilities, events or fairs
Our online study management platform by contextual and behavioural targeting collects insights of consumers while they’re using social media. Quality of targeting Data reliability Swiftness of results We offer you questionnaires that are suitable for social networks We give you access to target audiences according to a number of sociodemographic, interests and geographic criteria You have access to the monitoring and results of your study in real time We support you at all stages of your project Discover our fields of expertise
The questionnaire
Targeting and sampling
Online reporting
Our experts commit
Why conduct a quantitative study?
Qualitative studies enable us to gain an insight into consumers’ real motivations, their psychological, symbolic, emotional, or practical barriers, as well as their implicit expectations.
They allow us to explore the perceived image of a brand, product, or service, the spontaneous associations it generates, and the factors that differentiate it from the competition.
It also helps us understand the “why” behind behaviors and the meaning of customers’ experiences.
Why conduct a quantitative study?
Qualitative studies provide insight into consumers, explore their perceptions, and explain their behaviors.
They also make it possible to assess customer satisfaction, loyalty, and the quality of the experience or processes by tracking changes in the customer experience over time.
It also offers the opportunity to test ideas before making a decision (price testing, concept testing, product testing, message or communication testing) in order to validate choices, guide decisions, and reduce risks.
Finally, it enables companies to segment and better target customers by identifying different consumer profiles, in order to tailor their offerings and personalize marketing efforts.
What is the difference between a qualitative study and a quantitative study?
Qualitative studies provide insight into consumers, explore their perceptions, and explain their behaviors.
Quantitative studies measure a phenomenon using numerical data. Quantitative research tells us what is happening and to what extent, while qualitative research helps us understand why it is happening.
How many interviews are conducted in a qualitative study?
The number of interviews depends on the study’s objectives, the complexity of the topic, and the diversity of the respondents’ profiles. In qualitative studies, there is no fixed sample size: the goal is to reach data saturation, when the interviews no longer yield new insights.
In practice, a study typically includes between 15 and 30 individual interviews, to which focus groups may be added as needed.
What is the concept behind a focus group?
A focus group is a group discussion moderated by a facilitator, bringing several participants together to discuss a brand, product, or service in order to elicit their perceptions, reactions, and opinions.
It can be conducted in person or online, with synchronous or asynchronous groups. The goal is to encourage interaction among participants in order to elicit ideas, perspectives, and insights that do not always emerge in individual interviews.
